AI Analyzes Customer Shopping Patterns to Recommend Products
Premium and Differentiated Food Specialty Mall with Six Unique Themes
On June 30, SSG.com announced that its premium food specialty section, 'Gourmet Hall', has been revamped into a food specialty mall that combines a community-based communication service with six food themes.
The core of this renewal is the 'Gourmet Log', a communication-oriented community feature within Gourmet Hall. SSG.com expects that real-life gourmet stories and recipe information, generated through customer participation in votes, surveys, and posts, will greatly assist customers in selecting products within Gourmet Hall.
There is also a 'Dynamic Message' feature, which uses artificial intelligence (AI) to analyze customers' shopping patterns and recommend products. Customers receive notifications when the prices of recently viewed or carted items change, and product recommendations are made based on their purchase and browsing history.
SSG.com has subdivided Gourmet Hall around six major food themes. The aim is to offer customers the joy of discovering differentiated products through unique storylines.
The six themes are: ▲ 'Italian Bella Kitchen', which features local ingredients; ▲ 'Chef Collection', exclusive products developed in collaboration with renowned chefs; ▲ 'Fresh Artisan', a selection of products from producers with specialized cultivation expertise; ▲ 'Global Premium', which offers verified high-end imported goods; ▲ 'SSG Only', available exclusively on SSG.com; and ▲ 'Eco-friendly Products', focused on certified organic, pesticide-free, and low-carbon items.
The company will also launch a Gourmet Hall brand campaign. With the new slogan 'World of Gourmet, SSG Gourmet Hall', a digital campaign video series featuring key products such as pasta, cheese, balsamic vinegar, charcuterie, and mango will be released.
Until July 10, SSG.com will hold a grand opening event for Gourmet Hall, offering special discounts and shopping support funds.
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