9 Million Units Sold Last Year
"Original Equipment Tire Supply Planned for Second Half"
Hankook Tire & Technology announced on June 30 that it aims to become a leading brand in the standard tire segment as its second brand, Laufenn, celebrates its 10th anniversary.
First introduced to the global market in 2014, Laufenn has grown into a global strategic brand, recording its highest-ever annual sales last year with approximately 9 million units sold in over 100 countries worldwide.
In Korea, Laufenn offers a wide lineup that includes the all-season ultra-high-performance comfort tire "S Fit AS," the all-season daily comfort tire "G Fit AS," and the on-road SUV tire "X Fit HT."
Laufenn's innovative technology has been recognized through tests conducted by highly reputable European automotive magazines. Starting with a "Satisfactory" rating in the 2020 test organized by the leading German automotive magazine "Auto Bild," Laufenn has continued to prove its excellent performance in tests by Germany's "ADAC" and the UK's "Auto Express."
In particular, in Auto Bild's performance tire test, the high-performance tire "S FIT EQ+" received high marks for its short braking distance, outstanding hydroplaning resistance, and excellent quietness, earning a "Satisfactory" rating and standing shoulder to shoulder with top global brands.
In the commercial vehicle tire market, Laufenn has aggressively expanded its lineup since launching truck and bus tires in 2020, now offering 18 different specifications. This year, new products such as "LF95" and "LR02" were launched in the European market, while "LF29" and "LF28" were introduced in the Chinese market.
Since the 2021-22 season, Laufenn has been an official sponsor of the UEFA Europa Conference League, increasing brand awareness through exposure of its logo and slogan inside stadiums.
A Hankook Tire representative said, "We are recognized as a brand with innovative technology, continuing to collaborate with numerous global car manufacturers in new vehicle development," adding, "We are preparing to supply original equipment tires for major new models to be launched in the second half of this year."
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