Samsung Life Insurance announced on June 30 that it will introduce the "AI Voiceprint Matching Analysis" service, which uses artificial intelligence (AI) voice analysis technology to verify customer identity in real time during phone calls.
This service analyzes the voice of customers who have given consent during call center consultations using AI, and compares it with the voiceprints of voice phishing criminals and previously recorded voiceprints to determine if the caller is the same person. If the voice does not match, a secondary authentication process, such as a video call, is initiated to prevent financial fraud caused by impersonation in advance.
Recently, as financial crimes such as voice phishing and deepfake voices have become more sophisticated, concerns have been raised that traditional password or mobile phone authentication methods have their limitations. As a result, the financial sector is paying attention to authentication technologies that utilize individuals' unique biometric information. Samsung Life Insurance is the first in the insurance industry to apply this technology to real-time consultations.
The core technology of this new service is Samsung Life Insurance's proprietary AI voice analysis engine. This engine precisely analyzes the unique characteristics of a customer's voice?including speech patterns, intonation, and vocalization patterns?and compares them in real time with past recordings. This allows consultants to immediately verify the customer's identity. In suspicious situations, additional verification procedures can be initiated quickly. The company has completed a patent application for this technology. It is being recognized for significantly improving security and accuracy by being the first in the industry to apply real-time voice biometric authentication to financial consultations.
A Samsung Life Insurance representative stated, "The introduction of a real-time voice authentication system using AI marks a revolutionary turning point in preventing financial fraud," and added, "We will continue to leverage AI technology to protect customers' financial assets and innovate the customer experience."
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