"Campaign with Soju, Promoting Patriots and Veterans Culture"... Daesun Joojo Receives Presidential Citation

Liquor company Daesun Joojo has received the Presidential Citation for its contributions to promoting a culture of honoring patriots and veterans.

Daesun Joojo announced that it was awarded the Presidential Citation at the "2025 Month of Patriots and Veterans Affairs Government Awards Ceremony," held on the morning of June 26 at the Ambassador Pullman Hotel in Seoul. This event was organized by the Ministry of Patriots and Veterans Affairs to honor national merit recipients and to establish a culture of remembrance for patriots and veterans.

Since 2022, Daesun Joojo has conducted a veterans’ campaign every year from June to August in collaboration with the Busan Regional Office of Patriots and Veterans Affairs, utilizing its own products. The Ministry of Patriots and Veterans Affairs highly praised the company for enabling consumers to naturally recall the dedication of patriots in their daily lives. This July and August, Daesun Joojo also plans to continue promoting this culture by releasing a special edition product commemorating the 80th anniversary of Liberation.

Choi Hongseong, CEO of Daesun Joojo, stated, "As a local company, we have always felt a responsibility to remember those who dedicated themselves to the nation," and emphasized, "We will continue to do our part to ensure that the culture of honoring patriots and veterans takes deep root in our society."