CJ Olive Young Collaborates with Sanrio Characters with 32 Brands Participating

Olive Young's First Company-Wide Character Collaboration
Over 200 Products Including Skincare and Sun Care Released with 32 Brands
Experiential Pop-Up Stores Open in Seongsu and Hongdae

CJ Olive Young announced on June 27 that, to celebrate the summer, it will collaborate with Sanrio Characters to launch a collection of collaborative products under the theme "Love Summer," starting from the 1st of next month.

CJ Olive Young announced on the 27th that starting from the 1st of next month, it will collaborate with Sanrio Characters to launch a large-scale collaborative product under the theme "Love Summer." Photo by CJ Olive Young.

This event marks Olive Young's first-ever company-wide character collaboration. The company explained, "60% of all Olive Young members are in their teens to thirties," and added, "We selected Sanrio Characters as our partner because they are popular among the global MZ generation (born from the early 1980s to the early 2000s)."

Through this collaboration, Olive Young stores will be decorated throughout next month with illustrations from the Sanrio Characters "Tanning" edition. Six popular characters?Hello Kitty, My Melody, Pochacco, Pompompurin, Cinnamoroll, and Kuromi?have been developed in exclusive Olive Young designs featuring summer concepts such as beaches, picnics, and watermelons.

Olive Young will release more than 200 collaborative products in partnership with 32 brands. The Sanrio Characters Tanning Edition products will be available in various categories, including basic skincare, mask packs, and sun care. The product packaging features Sanrio Characters, and some products are bundled with goods such as character keyrings and pouches. These products will be sold at offline stores nationwide, as well as on the domestic online mall and the global mall.

There will also be experiential pop-up stores. "Olive Young N Seongsu" will operate from the 1st to the 31st of next month, and "Trendpot by Olive Young Hongdae" will run from the 4th to the 27th of next month. At Olive Young N Seongsu, customers who complete missions in each category will receive a limited-edition play kit on a first-come, first-served basis. At the Hongdae store, a Sanrio Characters mini fan will be given to all visitors, and depending on the purchase amount, customers can also receive additional items such as mini tattoos, photo booth tickets, and mini bag keyrings.