Genesis Becomes First Official Automotive Sponsor of PGA Tour

Vehicle Exhibitions and Marketing Activities
Securing the Title of 'Mobility Sponsor'
Munoz: "Expanding Global Influence"

Genesis announced on Thursday, June 26, that it has signed its first official automotive sponsorship agreement with the PGA Tour, which will run through 2030.

Genesis will display its vehicles at PGA Tour and PGA Tour Champions tournaments, offering players and spectators a differentiated brand and vehicle experience. In addition, Genesis has secured the right to display its logo during tournament broadcasts that are distributed worldwide through the PGA Tour's in-house 'World Feed' production.

Recognized for its longstanding partnership and contributions to the development of golf, Genesis has secured not only the title of official automotive sponsor but also the expanded role of 'official mobility sponsor.' Beyond simply providing vehicles, Genesis plans to pursue close collaboration with the PGA Tour in the future in the field of advanced mobility technologies led by Hyundai Motor Group.

Genesis has built a strong relationship of trust with the PGA Tour, beginning with the 'Genesis Invitational' in 2017 and serving as the title sponsor of the 'Genesis Scottish Open' since 2022. Genesis has officially provided vehicles for the PGA Tour's biennial international men's team event, the Presidents Cup, on several occasions since 2015, and plans to support next year's tournament as well.

In addition to the PGA Tour, Genesis has supported major golf tournaments to promote the development of professional golf. It has sponsored the 'Genesis Championship,' a tournament jointly organized by the Korea Professional Golfers' Association (KPGA) and the DP World Tour, since 2017.

Genesis has also been a founding partner of Tomorrow Sports, a technology venture established by world-renowned golfers Tiger Woods and Rory McIlroy, supporting the new-concept screen golf league TGL.

Jose Munoz, President and CEO of Hyundai Motor Company, stated, "We are honored to sign the first official automotive sponsorship agreement between Genesis and the PGA Tour," adding, "This partnership will serve as an opportunity to expand Genesis's global influence."