Contains 52% Domestic Milk and Sweet Melon Juice
On June 26, Seoul Milk Cooperative announced that it will expand its 'Minos Series' lineup by launching 'Minos Melon Milk' following the re-release of 'Minos Banana Milk' after 12 years.
Seoul Milk explained that the new product was launched in response to the growing popularity of various 'melon-flavored' products, which are attracting consumers with their subtle sweetness and aroma. Minos Banana Milk, which was released in January, surpassed cumulative sales of 1.8 million units in just about five months after its launch.
The new Minos Melon Milk (235mL) features a harmonious taste, combining 52% domestic raw milk with rich and intense cantaloupe melon juice. The sweet and refreshing flavor unique to the premium cantaloupe melon variety is especially well-suited for summer, and the high-quality milk exclusive to Seoul Milk adds an extra layer of creaminess, making it enjoyable for people of all ages without exception.
The unique charm of the Minos Series has also been preserved. The PET bottle, which is a modern reinterpretation of the 1990s bottle design, evokes nostalgia among consumers, and its 235mL size fits comfortably in one hand, making it convenient to carry and store.
Lee Seungwook, head of the Milk Marketing Team at Seoul Milk Cooperative, stated, "In line with the latest 'hot' melon flavor trend, we are introducing the new Minos Melon Milk to offer consumers a classic milk experience that is distinct from the existing Seoul Milk melon products."
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