"Uncovering Hidden Assets for 5.8 Million Customers"...Shinhan Financial Group Launches Project

'Find-up & Value-up' Project for Three Months
Guiding Customers to Discover Hidden Asset Value and Financial Benefits

Shinhan Financial Group announced on June 26 that it will officially launch the 'Find-up & Value-up Project,' which aims to uncover and enhance the value of hidden assets for approximately 5.8 million customers, starting at the end of this month for a period of three months.

The project will be carried out by utilizing customer data held by major group affiliates?including banking, card, securities, and insurance companies?to identify unused assets and remaining benefits for each product, and then provide tailored guidance to customers.

Shinhan Bank will provide asset management notifications to customers holding dormant deposit and savings accounts that have reached maturity but have not been closed, as well as liquidity accounts with no transactions for an extended period. Shinhan Card will automatically reduce interest rates for customers eligible to request card loan rate reductions and will expand its notification service for points scheduled to expire. Shinhan Investment & Securities will automatically invest the balance of entrusted deposits in 'First ISA' accounts into high-yield repurchase agreements (RPs) and will provide customized tax benefit limits for each customer. Shinhan Life will inform existing policyholders about eligibility for insurance premium discounts, refunds, and bonus point accumulation.

Chairman Jin Okdong stated, "It is meaningful in that we systematically identify and notify customers of financial benefits they may have overlooked, thereby providing opportunities to enhance their asset value," adding, "This is part of our group's commitment to inclusive finance."

Meanwhile, the 'Bring-up & Value-up Project,' which was the first initiative of this kind, has surpassed a cumulative refinancing volume of 10 billion KRW since its launch in September last year. This project supports credit improvement and cost reduction for savings bank customers with mid-range credit scores. Shinhan Financial Group is currently considering expanding the program to include small and medium-sized enterprise customers in the future.