Ilyang Pharmaceutical announced on June 25 that it has launched the first advertisement for its chewable herbal children’s multivitamin, 'Dodamdodam Triple Vita Liquid', on YouTube.
This advertisement delivers the message, "Dodamdodam Triple Vita Liquid easily solves it," in an intuitive way, showing children who lag behind or tire easily compared to their friends during everyday activities such as gymnastics, running, horizontal bar, and tug-of-war.
In the ad, on a sunny day at the playground, Dodamdodam Triple Vita Liquid appears for a child who is struggling, unlike the other children who are playing energetically. The narration says, "Ah! It's easy," while showing the product image, its ingredients, and the fact that it is available at pharmacies.
This is interpreted to mean that Dodamdodam Triple Vita Liquid easily and conveniently addresses both the child’s physical stamina and the parents’ concerns.
The advertisement has been on air since June on YouTube, utilizing both bumper ads and Trueview-instream formats (ads that reach users with a high likelihood of viewing), which are effective for increasing awareness and reach. Content is selected to target women in their 30s and 40s with young children, ensuring exposure to the most relevant audience.
Dodamdodam Triple Vita Liquid is a comprehensive children’s supplement containing three herbal ingredients?red ginseng, astragalus, and peony root?which support children’s immune function, digestion, and growth. It is an over-the-counter medicine that also contains zinc, essential for immune regulation and function, and magnesium, necessary for maintaining nerve and muscle health, helping children grow strong and healthy.
Additionally, Dodamdodam Triple Vita Liquid contains four types of vitamin B?thiamine, riboflavin, nicotinamide, and pyridoxine?which help generate energy in the body. The product is packaged in convenient stick packs, making it easy to take. It is made with a yogurt flavor that children enjoy, so even picky eaters can consume it without being bothered by the herbal taste.
In particular, Dodamdodam Triple Vita Liquid is recognized for its quality and side effect management, as it is an over-the-counter medicine that can only be purchased at pharmacies. It is a nutritious meal replacement for children, making it a product for parents who want the best for their kids.
Ilyang Pharmaceutical has established the Dodamdodam line, including 'Dodamdodam Triple Vita Liquid' and 'Dodamdodam Chewable Tablets'. A company representative stated, "We recommend this as the first comprehensive supplement for children who need to replenish their energy and vitality, allowing them to easily take essential nutrients during their growth period," and emphasized, "During the upcoming hot summer, it can be frozen and enjoyed cold."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
