'Big Sale' at All Stores for Two Weeks Starting on the 26th
Whole Chicken for 5,000 Won, 50% Off Grade 1 Korean Beef, Watermelon, and Lobster
1+1 and 50% Off When Purchasing Two or More Items
Lotte Mart announced on the 24th that it will hold a "Big Sale" at all stores for two weeks from the 26th of this month to the 9th of next month.
Lotte Mart announced on the 24th that it will hold a "Big Sale" at all stores for two weeks from the 26th of this month to the 9th of next month. Photo by Lotte Mart.
This discount event is the first time in about 15 years that Lotte Mart has fully promoted the "Big" keyword as its main theme. To coincide with the low shopping season at the end of June, the company is launching a large-scale discount event.
First, from the 26th to the 2nd of next month, Lotte Mart will offer "Korean beef," "watermelon," "chicken," and "lobster" at special low prices. "Big Chicken (per piece)" will be sold at a special price of 5,000 won, a 60% discount when paid with the event card. This is the same price as when it was sold back in 2010. In addition, "Grade 1 Korean beef (all items)," "famous region watermelons (all items)," and "live lobster (per piece)" will be available at a 50% discount when paid with the event card.
Popular fruits and vegetables will also be offered at low prices. From the 26th to the 29th, for four days, "Big Watermelon (whole, Korean)" will be sold at 14,990 won, a 50% discount when paid with the event card. This product is limited to one per person during the event period. Additionally, "AI-selected Hami Melon (1.5kg, whole, Korean)" and "Jeju GAP House Tangerine (1.2kg, pack)" will be sold for four days from the 26th to the 29th at 8,990 won and 12,990 won, respectively. "Banana (bunch, imported)" will be sold in limited quantities at 1,990 won, and "Super Sweet Corn (per piece)" will be available at 990 won each when purchasing five or more pieces.
In line with the "Big" theme, major fresh foods such as chicken, abalone, and beef bulgogi will be offered in large-sized packages. "Big Giant Native Chicken for Baeksuk or Braised Chicken," made from size 15 native chickens, will be sold at 12,980 won. "Big Wando Live Abalone (per piece)," consisting only of special-sized abalone, will be sold at 3,300 won. "Big Yorihada Marinated Beef Bulgogi (2kg, chilled)" will be offered at 23,900 won, the lowest price in the first half of the year. "Big Korean Beef Health Pack (5kg)," consisting of beef leg bone and mixed bones, will be sold at 9,980 won.
There will also be "one plus one (1+1)" and "50% off when purchasing two or more" promotions. "Huggies Diapers" (36 types) and "Pigeon Fabric Softener (all items)" will be available at a 50% discount when purchasing two or more. "Perio (17 types)," "Elastine and Organist (26 types)," and "all toilet cleaners" will be sold as 1+1 deals, while "3M Rubber Gloves/Scrubbers" will be offered as 1+1 promotional items.
Kang Hyewon, Head of Marketing at Lotte Mart and Super, said, "This Big Sale is a discount event that once again demonstrates the true value of our cost-effectiveness strategy, as shown with Big Chicken in 2010," and added, "Through the Big Sale, Lotte Mart will take the lead in ensuring that consumers can truly feel the benefits of discounts by offering major fresh foods at special low prices."
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