Singer Lee Honggi and Influencers Join the Challenge
Boosting Attention for the "Karuru Challenge"
Samsung Fire & Marine Insurance announced on June 20 that its children's traffic safety campaign, the "Karuru Challenge," surpassed a cumulative 4 million views just 10 days after its launch.
The Karuru Challenge is a participatory campaign where people film and share their own short-form dance or singing videos to the children's traffic safety song "Karuru Song."
Under the message "Ensuring smiles for tomorrow through today's safety," the campaign has been ongoing since June 9.
Singer Lee Honggi, dancers Jay Black and Harimu, and various influencers have participated in the challenge, drawing significant attention.
Players from the Samsung Fire Bluefangs professional volleyball team also joined in, further boosting the excitement around the challenge.
All participants receive a 10,000-won Naver Pay voucher and a 20,000-won discount coupon for Samsung Fire & Marine Insurance's "Car Care" maintenance service.
After the challenge ends, an online popularity vote will be held for the top 10 pieces of content based on view and like counts.
A total of 20 million won in prize money will be awarded, including a 10 million won grand prize for first place.
The Karuru Challenge will run until July 7. More details can be found on the Samsung Fire & Marine Insurance Direct website.
A Samsung Fire & Marine Insurance representative stated, "The key is for all generations to easily and enjoyably share children's traffic safety messages, helping to create the safe future envisioned by Samsung Fire & Marine Insurance. We hope that even more people will participate during the remaining period and join in spreading a culture of traffic safety."
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