iM Financial Group Opens Pop-up Store at The Hyundai Seoul

June 20 to 30
6th Floor, The Hyundai Seoul in Yeouido

iM Financial Group announced that it will operate a pop-up store in collaboration with iM Securities for 11 days from June 20 to June 30 on the 6th floor of The Hyundai Seoul in Yeouido.

iM Financial Group explained that this event was designed to raise brand awareness among potential customers, including the MZ generation (Millennials and Generation Z), and to provide offline service experiences to visitors with low financial literacy, thereby encouraging their interest in finance. The company also stated that it expects to enhance brand synergy among its affiliates by conducting joint marketing with iM Securities.

The pop-up store, themed 'iM Mint Wonderland,' features a mint-colored space where visitors can check their investment preferences with the group’s official characters Dandi and Ddokdi in the 'Preference Fitting Zone,' and participate in a drawing for iM brand merchandise in the 'Mint Lucky Zone.'

In the Preference Fitting Zone, visitors can take a simple investment preference test using tablets set up on-site and take live photos with a background reflecting their test results. The photos are provided in a photocard format along with a special gift prepared by iM Securities.

In the Mint Lucky Zone, visitors who subscribe to the group’s YouTube channel 'iM Town' and participate in the lucky draw event can receive various merchandise such as Dandi mood lamps/mats, Dandi and Ddokdi keyrings, and mint chocolate ball ice cream. More details about the pop-up store can be found on the group’s official Instagram account, iM Town, and during the event period, there will also be Instagram events to spread the word about the pop-up store.

Hwang Byungwoo, Chairman of iM Financial Group, said, "I am delighted to open a unique pop-up store filled with iM’s symbolic mint color at The Hyundai Seoul in Yeouido, a playground for the MZ generation brimming with youth." He added, "iM Financial Group will continue branding activities from a long-term perspective rather than as a one-off event, expanding opportunities for collaboration both with other industries and among affiliates."