"Smooth and Hydrated" Essence... Laneige Launches 'Neo Cushion Mui'

Contains 'Skin-Caring Essence',
New Product in Laneige Neo Cushion Line

Global cosmetics brand Laneige is launching its new product, 'Neo Cushion Mui'.

Laneige New Product 'Neo Cushion Mui' Model Cut
Photo by Amorepacific

Neo Cushion Mui, an extension of the Laneige Neo Cushion line, is a product that offers lightweight yet smooth coverage and delivers moisture deep into the skin for a harmonious effect.

This new product reflects the growing trend among consumers who prefer clear and radiant porcelain-like skin. The product contains '89% skin-caring essence', which helps improve skin condition the more it is applied throughout the day, without causing inner dryness. In a survey conducted with 32 women aged 20 to 49 who used the product for two weeks, 93.54% of respondents said their skin texture appeared smoother and softer. Additionally, 90.32% reported that they did not feel inner skin tightness compared to before using the product.

This product uses lightweight, breathable powder. The outer part of the cushion case is designed as a mirror, and a dedicated puff suitable for the contours of the skin and eye area is also included.

Laneige will also launch the 'Neo Cushion Mui Campaign' with BTS global brand ambassador Jin. Through this campaign, Laneige aims to present a sophisticated and modern image, distinct from what was shown in the Cream Skin campaign. The Neo Cushion Mui campaign delivers the message, "Achieve smooth and hydrated skin with the unique Mui Cushion." Related videos can be found on Laneige's official social media accounts.