Jackson Bagel Direct Store No.2 Opens: Crowds Flock for New Tastes and Style

Jackson Bagel Direct Store No.2 _ People are lining up in a long queue to participate in the event.

Despite the widespread notion that cafes are the most likely businesses to close, Jackson Bagel Direct Store No.1 enjoyed remarkable success, and now Direct Store No.2 has also attracted large crowds thanks to word-of-mouth about its coffee and waffles, continuing the chain’s successful streak.

To help customers cool off from the intense summer sun, Direct Store No.2 offers sweet, authentic Belgian waffles and a variety of refreshing summer beverages, which have proven more than enough to draw in visitors.

With national barista champion Bang Junbae participating and the store already gaining a reputation as a coffee hotspot, Direct Store No.2 has introduced unique menu items not found elsewhere. These include the Deep Ocean Latte?a signature latte featuring a striking blue appearance reminiscent of the sea, sweet condensed milk, and Champ beans, delivering a lingering aftertaste; the Shark Ade?a soda-based drink that delights both the eyes and palate while evoking cherished memories for all; and the Matcha Cookie Smoothie?a smoothie combining healthy matcha and sweet chocolate cookies, enjoyable for all ages.

On June 16, the opening day, word quickly spread on social media, and despite being a weekday, crowds flocked to both Direct Store No.1 and No.2 to compare the two, resulting in continuous lines at both locations.

Regarding these results, Lee Jisun, Marketing Director of Jackson Nines JS Co., stated, "The opening of two distinctive stores within the same area, similar yet different, aligns with consumer trends that seek novelty. This outcome was made possible by thorough market validation and detailed demand forecasting in the initial phase."

She added, "For Jackson Bagel Direct Store No.2, we aimed to create a space where taste, style, and diverse enjoyment coexist, enhanced by seasonal sensibilities. Since the successful launch of Direct Store No.1, franchise inquiries have continued to increase. However, up to the 12th store, we are focusing on establishing a profit module through direct management and store expansion simulations, as well as developing differentiated and unique elements for each location."

Lee Jungseok, CEO of Jackson Nines JS Co., also commented, "Currently, Jackson Bagel is receiving even more explosive attention within the industry than Waffle Bant, which opened about 200 stores in just over two years. However, we avoid the franchise expansion model common among low-cost brands, as it inevitably leads to losses for store owners. Instead, leveraging the financial strength of our parent company, Taewon CIND Co., we are committed to providing active marketing and investment support. Our ultimate goal is to build a win-win model that maximizes profits so that franchisees can secure an actual profit margin of 15 to 20 percent, rather than just enriching the headquarters. We aim to complete this innovative paradigm of partnership and mutual growth, and we will work even harder to achieve this as soon as possible."

Jackson Nines JS Co. leveraged the expertise gained from the opening of Direct Store No.1 in April, which created a stir in the area, to open Direct Store No.2 on June 16 on the first floor of the SK V1 Building, Beopwon-ro (Munjeong-dong), Songpa-gu, Seoul.