Open Until June 22
On June 18, Moorim Paper announced that it is participating in the '2025 Seoul International Book Fair' held at COEX in Gangnam-gu, Seoul, where it is presenting an experiential exhibition hall titled 'Paper Five Senses, Mind Five Senses.'
Moorim Paper is operating the 'Paper Five Senses, Mind Five Senses' booth at the 2025 Seoul International Book Fair. Moorim Paper
Through its participation in this exhibition, Moorim aims to promote mutual growth with the publishing industry and broaden its connection with readers who love paper books, thereby conveying the diverse value of paper. The exhibition hall will be open until June 22.
The exhibition hall is divided into two main spaces. The first, 'Paper Five Senses,' allows visitors to experience their senses through paper. The second, 'Mind Five Senses,' features large paper books and digital displays, presenting paper art that depicts how paper is integrated into everyday life in modern society.
'Paper Five Senses' consists of personalized, independent booths where visitors can immerse themselves in the experience of paper. Visitors can touch Moorim's paper directly and feel its various textures and tactile qualities. They can also listen to the unique sounds of their own handwriting through a specially installed audio system during the writing process. In this space, visitors can also enjoy the scent of 'Scent of moohae,' a fragrance developed by Moorim specifically for this exhibition, using a paper diffuser, providing a five-senses experience that includes the sense of smell.
In 'Mind Five Senses,' which is realized through paper art, visitors can appreciate paper book installations suspended from the ceiling and various phrases that highlight the value of paper in daily life. The exhibition also features a variety of printed materials made with Moorim's paper, as well as paper rolls used in actual printing and publishing, offering a new appreciation for both the emotional and physical value of paper.
Visitors to the Moorim Paper 'Paper Five Senses, Mind Five Senses' exhibition space who follow Moorim's official social networking service (SNS) channels will receive a limited edition 'Paper Five Senses Goods.' These goods include: a handwriting notebook made with various printing papers; a paper diffuser kit featuring two of Moorim's signature scents; and a paper tube-type hand cream containing nanocellulose, a moisturizing ingredient derived from raw pulp.
A Moorim representative stated, "We are participating in this exhibition to support the revitalization of Korea's publishing culture and to share the value of paper directly with readers who love books," adding, "We will continue to present ourselves as a reliable and sustainable paper company that engages with the public."
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