Jeroncellevain Opens 'BeCLEAN' Pop-up at Hyundai Department Store, Expands Offline Market Presence

Jeroncellevain, a company specializing in the production of prescription drugs, announced on June 18 that its cosmetic brand, 'Cellevain Cosmetic', will operate a brand pop-up store at the 'BeCLEAN' clean beauty select shop in Hyundai Department Store Mokdong branch from June 19 to June 25.

Jeroncellevain will offer customers the opportunity to experience and purchase a variety of its cosmetic products directly, including Cellevain Recharge Skin Booster, Cellevain Hyper Recover Ampoule, Cellevain Core Revital Cream, Cellevain Bio Ampoule Mask, and Cellevain PDRN Recover Lab.

'BeCLEAN' is a clean beauty specialty store curated by Hyundai Department Store, featuring eco-friendly products directly sourced by the department store and indie beauty brands that pursue sustainable beauty under an eco-friendly and clean beauty concept.

To celebrate the operation of the BeCLEAN pop-up store, Jeroncellevain will run various promotions during the pop-up period, including a 20% discount on all items, a 30% discount on Recover Lab special sets, a complimentary set of three Cellevain miniatures for purchases over 100,000 KRW, and a roulette event where all on-site customers can participate to win prizes.

Kim Deokkyu, CEO of Jeroncellevain, stated, "This BeCLEAN pop-up store at Hyundai Department Store has provided an opportunity to introduce our cosmetic products and deliver them to consumers with sincerity," adding, "We will continue our efforts to expand domestic and international distribution channels through differentiated product quality and a refined brand experience."

He continued, "We will further strengthen the trust and value unique to Cellevain Cosmetic by expanding touchpoints with consumers and engaging in direct communication," and added, "We hope this special occasion, where customers can experience our products in person at an offline space, will foster meaningful interactions with our customers."

Meanwhile, Cellevain Cosmetic products will also be available at a pop-up store at Hyundai Department Store Pangyo branch from July 17 to July 23, further expanding its offline presence.