Shinhan Card Implements Second Half Organizational Restructuring and Personnel Appointments for Future Growth

Consolidation Centered on "Departments":
Payment R&D Team and Others Restructured
New "Team Leader (Equivalent to Department Head)" Position Introduced
"Agile Management" Emphasized

On June 18, Shinhan Card announced that it had implemented an organizational restructuring for the second half of the year, focusing on organizational renewal for sustainable future growth.

The company reorganized its structure from four groups, 20 divisions, and 81 teams to four groups, 20 divisions, and 58 departments.

The core functions of each team were consolidated and integrated around "departments" to improve operational efficiency. At the same time, the company plans to foster a performance-oriented culture by granting both responsibility and authority within the organization.

First, the "Payment R&D Team," which develops payment technology, and the "Business Planning Team," which oversees business strategy, were merged into the "Business Planning Department."

The "Customer Marketing Team" and "Future Customer Team" were combined into the "Customer Marketing Department," which will serve as the control tower for company-wide marketing strategy.

The "Customer Marketing Department" will be responsible not only for generation-specific marketing tailored to life cycles, but also for customized marketing strategies for foreign customers.

In addition, to organically manage and operate the company's entire product lineup, including credit, debit, and prepaid cards, the "Product R&D Team" and "Check/Prepaid Team" were merged into the "Product R&D Department."

The number of part organizations was reduced from 36 to 12. This was done to simplify decision-making processes and enable agile responses to internal and external business environments.

The CRM Center, Financial Center, and other units were transitioned to a direct management system under the headquarters. The goal is to improve channel efficiency in response to changes in the business environment.

Along with the organizational restructuring, personnel appointments for the second half of the year were also carried out.

First, appointments for organizational leaders were made based on performance and competency. In line with the departmental restructuring, a new position of "Team Leader (equivalent to department head)" was established from the perspective of change management. Through this, the company aims to quickly stabilize the organization and lay the foundation for nurturing future leaders to ensure stable business succession.

Additionally, the company strengthened field operations by reallocating personnel based on function and role.

A Shinhan Card official stated, "This organizational restructuring and personnel appointments are focused on strategically reorganizing our business structure for sustainable future growth," adding, "Through organizational renewal and structural improvements, we will respond quickly to the rapidly changing business environment while further strengthening our mid- to long-term competitiveness."

The following is the list of personnel appointments.

◆Department Heads

▲FD Department Head Ra Kyungmo ▲Partnership Sales 1 Department Team Leader (Acting Department Head) Jung Seungdon ▲Strategic Planning Department Team Leader (Acting Department Head) Yang Pilsang ▲Financial Planning Division Internal Accounting Management Part Head Shim Ilho ▲Screening & Issuance Department Busan Issuance Support Part Head Choi Eunkyung

◆Department Heads

▲Customer Experience Innovation Department Head Park Sangmin ▲Business Planning Department Head Namkoong Seol ▲Business Planning Department Team Leader (Acting Department Head) Song Sunghak ▲Customer Marketing Department Head Seo Jongpyo ▲Customer Marketing Department Team Leader (Acting Department Head) Kim Jonguk ▲Merchant Marketing Department Head Jang Eunho ▲Public Marketing Department Head Oh Byungchul ▲Public Marketing Department Team Leader (Acting Department Head) Lee Hyunju ▲Membership Sales Department Head Kwon Sunseok ▲Membership Sales Department Team Leader (Acting Department Head) Cho Beomyoung ▲Membership Sales Department Team Leader (Acting Department Head) Shin Donggwan ▲CRM Department Head Lee Daekyu ▲CRM Department Team Leader (Acting Department Head) Koo Jaheon ▲Product R&D Department Head Kim Hyeonho ▲Product R&D Department Team Leader (Acting Department Head) Lee Kangsun ▲One Shinhan Promotion Department Head Kim Euijoon ▲Check Card Solution Department Head Park Jaewook ▲Partnership Planning Department Head Cho Yongseok ▲Partnership Planning Department Team Leader (Acting Department Head) Kang Hyukjoo ▲Partnership Sales 1 Department Head Shin Chunheon ▲Partnership Sales 2 Department Head Kim Kwangwook ▲Corporate Sales 1 Department Head Kim Junyoung ▲Corporate Sales 2 Department Head Park Jihoon ▲Platform Planning Department Head Won Sungjun ▲Platform Planning Department Team Leader (Acting Department Head) Kim Seunghyun ▲SOL Pay Department Head Noh Seungkyu ▲SOL Pay Department Team Leader (Acting Department Head) Baek Jihoon ▲Platform Development 1 Department Head Park Jinhui ▲Platform Development 2 Department Head Kim Yongcheol ▲Financial Business 1 Department Head Kim Sunghun ▲Financial Business 1 Department Team Leader (Acting Department Head) Kim Beomjin ▲Financial Business 2 Department Head Choi Sehwan ▲Financial Business 2 Department Team Leader (Acting Department Head) Lee Kangkyu ▲Auto Finance Planning Department Head Nam Yonghyun ▲Auto Finance Planning Department Team Leader (Acting Department Head) Kim Sugang ▲Auto Finance Business 1 Department Head Son Hokyu ▲Auto Finance Business 2 Department Head Hwang Woong ▲CL Business Division MyCredit Part Head Lee Sooyoung ▲Data Biz Department Head Kim Junho ▲Data Biz Department Team Leader (Acting Department Head) Yang Suja ▲Fee Biz Department Head Cho Buyon ▲Fee Biz Department Team Leader (Acting Department Head) Kim Kyunghee ▲A&D Planning Department Head Woo Sangsoo ▲A&D Planning Department Team Leader (Acting Department Head) Oh Yunyeong ▲A&D Planning Department Team Leader (Acting Department Head) Shin Saim ▲A&D Tech Department Head Lee Youngmin ▲A&D Tech Department Team Leader (Acting Department Head) Park Wantae ▲Strategic Planning Department Head Kim Hana ▲Strategic Planning Department Team Leader (Acting Department Head) Ko Seokwoo ▲SDGs Planning Department Head Seo Youngdeok ▲Financial Planning Department Head Lee Jinwoo ▲Financial Planning Department Team Leader (Acting Department Head) Yoo Hyungkwan ▲Financial Planning Department Team Leader (Acting Department Head) Min Suhong ▲Treasury Department Head Lee Taehyung ▲Accounting Department Head Kim Hongsik ▲Brand Planning Department Head Lee Jinwoong ▲Brand Planning Department Team Leader (Acting Department Head) Moon Yuseon ▲Brand Planning Department Team Leader (Acting Department Head) Jang Taekgeun ▲Communication Department Team Leader (Acting Department Head) Lim Yongsoo ▲ICT Division ICT Audit Part Head Kim Hyunki ▲ICT Planning Department Head Han Sanggeon ▲New Technology Infrastructure Department Head Kim Jinseop ▲Core Development 1 Department Head Yeo Changho ▲Core Development 2 Department Head Yoo Gwangjun ▲Global Business Department Team Leader (Acting Department Head) Shin Yongmin ▲Personal Credit Management Department Head Hwang Junsu ▲Corporate Credit Management Department Head Jang Kisuk ▲Corporate Credit Management Department Synergy Screening Support Part Head Kim Jeongsik ▲HR Department Head Yang Jaeyong ▲HR Department Team Leader (Acting Department Head) Park Jeongjae ▲HR Department Team Leader (Acting Department Head) Kim Jinwoo ▲HR Support Department Head Lee Jaemin ▲HR Support Department Team Leader (Acting Department Head) Choi Inmuk ▲Collection Planning Department Head Shim Hyungseon ▲Collection Management Department Head Cha Bongju ▲Collection Management Department Seoul Credit Support Part Head Lee Hyukjong ▲Collection Management Department Daegu Credit Support Part Head Kim Munseong ▲Collection Management Department Gwangju Credit Support Part Head Lee Changho ▲Collection Support Department Head Nam Sanghoon ▲Collection Support Department Debt Adjustment Part Head Park Kyuil ▲Settlement Operations Department Head Park Minsu ▲Screening & Issuance Department Head Baek Seungjin ▲Screening & Issuance Department Seoul Issuance Support Part Head Hong Joomi ▲Business Support Department Head Yeo Unjeong ▲Business Support Department Team Leader (Acting Department Head) Kim Donggyun ▲Information Security Department Head Park Ilho ▲Consumer Protection Department Head Jung Daekeun ▲CS Department Head Kim Yuhun ▲CS Department Customer Safety Part Head Lee Jaehun ▲FD Department Fraud Monitoring Part Head Song Sunjae ▲Risk Management Department Head Oh Sudong ▲Risk Management Department Team Leader (Acting Department Head) Yoon Kyunghwa ▲Risk Strategy Operations Department Head Choi Jumin ▲Compliance Support Department Head Sung Hyeeun ▲Compliance Support Department Team Leader (Acting Department Head) Cha Junho ▲Audit Department Head Kim Jeongil