On June 18, Newon, a global life care company, announced that it has confirmed additional broadcasts on Hyundai Home Shopping for its children's height growth health supplement, 'Ki&Joy.' The broadcasts are scheduled for June 19 and June 22.
During its first broadcast on May 25, the product recorded sales of approximately 500 million KRW in just one hour, achieving 130% of its target sales. A company representative explained, "This result is attributed to the combination of ingredients proven for functionality and safety, a product that accurately reflects consumer needs, and a reasonable pricing policy."
Ki&Joy is a health functional food officially recognized by the Ministry of Food and Drug Safety for its potential to support children's height growth. Its main ingredient, lactic acid bacteria-fermented oyster extract (FGO), has been scientifically validated for height growth efficacy through publication in Science Citation Index (SCI)-level journals and awards at various competitions.
The purchase benefits for the additional broadcasts will remain the same as those offered during the launch broadcast. The product is available in two options: a 6-month supply (6 boxes) and a 3-month supply (3 boxes). Additionally, an event will be held in which three customers who make a purchase will be randomly selected to receive a growth plate massager.
A Newon representative stated, "Because Ki&Joy is a product for children in their growth period, we prioritize quality and safety above all else," adding, "We have thoroughly prepared to deliver a variety of benefits and a high level of satisfaction during this broadcast as well."
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