"Drinkable Cup Bingsu"... Gongcha Korea Launches Two Types of 'Bingsu Shake'

Two Flavors: Milk Tea and Matcha

Gongcha Korea announced on the 18th that it will launch two types of 'Bingsu Shake'.

This new menu features smoothie-style beverages that allow customers to conveniently enjoy bingsu during the hot summer. There are two flavors: milk tea and matcha. Premium ingredients such as Korean red beans and Jeju matcha are used, and Gongcha's signature topping combination includes tapioca pearls and milk foam. The Milk Tea Bingsu Shake is a milk tea smoothie based on Earl Grey tea, topped with red beans and pearls. The Matcha Bingsu Shake is a smoothie based on matcha, also topped with red beans and pearls.

Gongcha Korea 'Bingsu Shake' 2 Types. Gongcha Korea

To celebrate the launch of the new menu, Gongcha Korea will hold a 'Stamp Double Accumulation Promotion' until the 24th. During the event period, customers who purchase a Bingsu Shake will receive double the usual number of stamps through the membership app. For every 10 stamps collected, one free beverage can be redeemed. As part of the brand campaign, there will also be a goods giveaway promotion for customers who purchase a Bingsu Shake. Since the limited-edition goods are produced in small quantities, they are expected to sell out quickly.

A Gongcha Korea representative stated, "Through our premium Bingsu Shake, which captures the unique spirit of Gongcha, we wanted to offer a new kind of summer dessert," and added, "We will continue to introduce seasonal beverages that reflect Gongcha's identity and expand our connection with consumers."