Reconnect Partners with Japanese Marketing Firms to Support Korean Brand Expansion

On June 18, Reconnect, a company specializing in domestic and international SNS and influencer marketing, announced that it has entered into a strategic partnership with Sunny World, a Japanese influencer marketing company, and EMOLVA, an integrated SNS marketing company.

The goal of this partnership is to provide more practical support for Korean brands seeking to enter the Japanese market. It combines Reconnect's planning and execution capabilities, Sunny World's Japanese influencer network, and EMOLVA's extensive experience in SNS management and influencer marketing across various industries. The aim is to deliver integrated marketing solutions optimized for brands in both Korea and Japan.

Reconnect is a specialized SNS marketing company founded by influencer and former announcer Lee Seryeong. Leveraging hands-on expertise gained through influencer activities, the company has successfully executed diverse brand marketing campaigns, with strengths in content creation, sophisticated targeting, and a global influencer network.

Sunny World is a Japanese influencer marketing company with a pool of over 10,000 influencers. Under the leadership of CEO Hoshino, it has successfully led numerous brand campaigns and is known for its strong influence among Japan's MZ generation.

EMOLVA, now in its 11th year, is a leading Japanese SNS marketing company headed by influencer Sakakibara Seiichi, who has a total SNS following of over 500,000. The company excels in strategic planning and operations targeting the MZ generation across major platforms such as TikTok, YouTube, Instagram, and X. EMOLVA boasts a strong track record in everything from influencer-driven promotions to post design.

Through this partnership, the three companies plan to establish an integrated collaboration system covering all aspects of marketing, from branding strategies targeting Japan's MZ generation to SNS management, influencer campaigns, and promotion planning and execution. Their goal is to become a practical marketing hub connecting Korea and Japan.

Korean brands seeking to enter the Japanese market can access a one-stop solution through Reconnect, which offers Sunny World's influencer network, EMOLVA's SNS management, influencer-based promotion planning, and content design?providing localized strategies tailored to the Japanese market.

Conversely, Japanese brands targeting the Korean market can leverage Reconnect's content strategy and operational expertise through Sunny World and EMOLVA to develop marketing optimized for Korean consumers. The companies explained that this partnership offers a fast and effective opportunity for businesses that have struggled with language barriers or establishing partnerships to expand overseas.

Lee Seryeong, CEO of Reconnect, emphasized, "This partnership will serve as a powerful marketing channel for Korean brands to overcome the real barriers of language and culture when entering the Japanese market. We will deliver tangible results through customized strategies for each brand in the highly demanded and promising Japanese market."

Hoshino, CEO of Sunny World, stated, "Through our collaboration with Reconnect, Korean brands will be able to effectively utilize Japanese influencer marketing. We will continue to actively support both countries' brands in leveraging their strengths to create even greater synergy."

Sakakibara Seiichi, CEO of EMOLVA, commented, "Our partnership with Reconnect now enables Japanese companies to approach the Korean market with greater precision. We will contribute as a key partner to help Korean and Japanese brands grow together across borders."