Diversifying Ultra-High Protein Drink Flavors
Made with Fresh Domestic Strawberries
Orion announced on June 18 that it has launched "Dr.You PRO Protein Drink 40g Strawberry" (hereafter referred to as Dr.You PRO 40g Strawberry), an ultra-high protein beverage. This is the second product following "Dr.You PRO Protein Drink 40g Choco."
Dr.You PRO 40g Strawberry contains 40g of protein per 350ml bottle, which is equivalent to two packs of 100g chicken breast. The product features a subtle strawberry milk flavor using domestically sourced fresh strawberries, while minimizing sugar content to just 4g. It is also rich in amino acids, including 7,500mg of BCAA, 1,400mg of arginine, and 300mg of L-carnitine.
Launched in June 2022, Dr.You PRO has gained a reputation among consumers who exercise professionally for health and body management as a "delicious high-protein" product, recording double-digit growth every year. In particular, Dr.You PRO Protein Drink 40g Choco, which was introduced in July last year, became popular among consumers seeking high-protein intake for specific purposes, surpassing a cumulative sales volume of 4 million bottles within just 10 months of its release.
An Orion representative stated, "As the protein product market continues to grow, and with rising consumer demand for ultra-high protein products led by Dr.You PRO 40g Choco, we have expanded our product lineup." The representative added, "We have concentrated Orion's expertise in protein development to ensure it can be enjoyed as deliciously as strawberry milk, and we expect it to attract attention from consumers engaged in high-intensity workouts such as fitness and CrossFit."
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