Hansol Paper Opens 'Insper Garage' Showroom in Chungmuro, Seoul

Permanent Exhibition Open Until December 31

Hansol Paper announced on June 17 that it has opened the 'Insper Garage' showroom in Chungmuro, Jung-gu, Seoul.

Promotional material for Hansol Paper's 'Insper Garage' showroom, operating until December 31. Provided by Hansol Paper

'Insper' is a compound word combining 'Inspiring' and 'Paper,' meaning 'paper that provides good inspiration.' The term 'garage' refers to a warehouse for storing various types of paper, inspired by the experimental spaces where global innovation companies such as Apple and Google realized their initial ideas.

This showroom will be operated as a permanent exhibition until December 31. It features more than 300 types of colored paper, patterned paper, recycled paper, printing paper, and industrial paper. The showroom is designed so that a wide range of customers who work with paper, including designers, planners, and design students, can directly see and experience the products.

Through Insper Garage, Hansol Paper aims to provide customers with a differentiated brand experience. The company also plans to introduce a membership program to provide paper sample books to outstanding customers, and to run various programs such as designer talk shows, paper packaging education, and factory tours.

A Hansol Paper representative said, "We hope that a variety of customers, including designers and students, will visit and have the opportunity to directly experience the appeal of Hansol Paper's Insper products," adding, "We hope this will be a time for visitors to gain inspiration and experience the process of creation."