Home Shopping Hit "Holberry Lemon Water" Now Available at GS25

Development of GS Shop's Hit Product "Lemon Juice" into Lemon Water
A Leading Example of Collaboration Between Home Shopping and Convenience Stores

GS25, a convenience store operated by GS Retail, announced on the 17th that it will begin selling the "Holberry Organic Lemon Water 500ml" in collaboration with the home shopping channel GS Shop.

Holberry Organic Lemon Water is a newly developed exclusive product based on GS Shop's best-selling "Holberry Lemon Juice." This product has recorded cumulative sales of over 30 billion won. The organic lemon water is made by mixing 25g of organic lemon juice with water.

A model is holding a 500ml bottle of Holberry Organic Lemon Water at GS25, a convenience store operated by GS Retail.
[Photo by GS Retail]

This new product was created through collaboration between the home shopping and convenience store distribution channels. Home shopping excels at delivering in-depth information and building customer trust, while convenience stores have strengths in accessibility, immediacy, and reaching younger consumers. The partnership between GS25 and GS Shop is an example of combining the advantages of both channels, and is expected to broaden the base of the healthy beverage market.

Starting with this product, GS25 plans to continuously expand its lineup of wellness beverages that reflect minimal processing, functionality, and sustainability.

Yu Jaehyung, MD of the Beverage Food Team at GS Retail, stated, "Through our collaboration with Holberry, the number one lemon juice brand in home shopping, we have created a consumer-centric distribution model that allows customers to easily access a proven healthy beverage at convenience stores." He added, "We will continue to introduce products that combine functionality and trust through ongoing strategic synergy with GS Shop."