Exploring Marketing Support Measures
for Small Business Owners and the Self-Employed
The Seoul Regional Headquarters of the Korea Federation of SMEs announced on June 17 that it held the '2025 1st Seoul Yellow Umbrella Customer Rights Protection Committee' to protect the rights and interests of Yellow Umbrella subscribers.
During the lunch talk, experts from various fields and Yellow Umbrella subscribers participated as committee members and expressed deep concern over the recent deterioration of the business environment and the rising closure rate. They particularly emphasized that, in difficult times, the role of Yellow Umbrella in providing practical support such as marketing is crucial. In-depth discussions were held on promoting win-win marketing for small businesses and micro-enterprises.
First, a proposal was made to produce and distribute promotional T-shirts with the Yellow Umbrella logo on the front and the name of the participating company on the back. This approach would naturally raise public awareness of the public interest purpose of Yellow Umbrella while providing brand exposure opportunities for subscribers, thereby achieving a 'double promotional effect.'
It was also suggested that if such marketing support is not limited to one-off events but is linked to local festivals and public campaigns, it could provide substantial help in increasing awareness and customer trust for micro-enterprises.
Meanwhile, the committee collected a wide range of opinions on the current status of Yellow Umbrella operations, marketing issues for stable business management this year, and welfare services for Yellow Umbrella subscribers, with the aim of improving subscriber satisfaction.
Lee Eunji, Head of Mutual Aid Marketing at the Korea Federation of SMEs, introduced the current situation of micro-enterprises facing a surge in business closures. She explained the details of system reforms aimed at supporting struggling micro-enterprises and self-employed individuals, including the easing of miscellaneous income tax for long-term subscribers who voluntarily withdraw, and win-win support in cooperation with Shinhan Bank.
Co-chair Yoon Hyunduk stated, "Continuous listening and communication are the starting points for improving the quality of policies," and added, "We will continue to steadily identify and implement practical, subscriber-centered improvements in the future."
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