Why Did the Department Store Join Hands with the Korea Population, Health and Welfare Association?... Lotte Centum City Branch Signs Agreement to Address Low Birth Rates

Lotte Department Store Centum City Branch (Store Manager Shin Sanghun) is partnering with the Busan Branch of the Korea Population, Health and Welfare Association to address the issues of population decline and low birth rates.

The two organizations signed a business agreement on June 12, 2025, and agreed to implement joint programs to tackle population issues. Lotte Department Store Centum City Branch will support promotional campaigns using its outdoor spaces and bulletin boards. Together with the Korea Population, Health and Welfare Association, they also plan to hold a variety of events, including lectures and workshops.

Shin Sanghun, Store Manager of Lotte Department Store Centum City Branch, stated, "We will do our best to fulfill our social responsibilities and grow together with the local community."

Lotte Department Store Centum City Branch and the Korea Population, Health and Welfare Association have signed an agreement.