hy's Sugar-Free Fermented Milk 'Yakult XO' Surpasses 2 Million Units in Cumulative Sales

Daily Sales Exceed 100,000 Units
Repeat Purchases on the Rise

hy announced on the 16th that its Mudang fermented milk 'Yakult XO' reached a cumulative sales volume of 2 million units just one month after its launch.

According to hy, daily average sales in the first week after launch were around 40,000 units, but this number has steadily increased, with recent daily sales exceeding 100,000 units. The company explained that, contrary to the preconception that a sugar-free product would lack flavor, the product has been well received for its high-quality taste, resulting in a growing number of repeat purchases.

hy Mudang fermented milk 'Yakult XO'. hy

Yakult XO is a zero-spec fermented milk product with 0% sugar, 0% carbohydrates, and 0% fat. hy applied the patented 'HY2782' lactic acid bacteria and the 'LF-7' fermentation method, which removes sugar from the raw ingredients. While reducing sugar, the product retains the unique sweet and tangy flavor of fermented milk, and contains only 12 kcal per 100 ml.

Kim Jieun, hy's marketing manager, said, "There were concerns that the sugar-free product would not taste good, but in reality, many consumers rated its taste as comparable to existing products. As consumers who tried it for themselves voluntarily shared their experiences, sales increased rapidly."

Meanwhile, hy is expanding its lineup of low-spec fermented milk products, focusing on low-sugar and low-fat options including Yakult XO. Through the 'Tomorrow (To more low, Tomorrow)' campaign, the company is going beyond simply reducing sugar, and is focusing on developing products that are designed from the outset with adjusted calorie and nutritional content.