Masterpieces by Lee Gibong, Jo Bear, and Other Renowned Artists
2025 Art Basel Featured Works
Over 3,500 Artworks in 4K Quality
Samsung Electronics is showcasing 38 artworks from the 2025 Art Basel in Basel collection on the Samsung Art Store.
The Samsung Art Store is an art subscription service offered through Samsung TVs, providing more than 3,500 works by renowned global partners and artists in 4K quality.
This collection consists of 38 contemporary artworks, carefully selected from those exhibited at the 2025 Art Basel in Basel, held at Messe Basel, Switzerland, from June 19 to 22 (local time). The selection was made with a focus on the diversity of artists and geographic representation.
This is the largest Art Basel collection ever presented by Samsung Electronics. It includes works based on African culture and emphasizes cultural inclusivity and diversity by featuring both emerging and established artists.
Samsung Electronics has showcased 38 artworks from the 2025 Art Basel in Basel collection at the 'Samsung Art Store.' The product in the photo is Samsung Electronics' 2025 Neo QLED 8K (model QNF990), and the artwork is "Illusion Code from Zero" by artist Lee Gibong. Samsung Electronics. Photo by Samsung Electronics.
The collection features works by masters such as "Illusion Code from Zero" by Lee Gibong, "Untitled" by Jo Bear, and "Seduction" by Lynn Hershman Leeson.
Other highlights include "Young woman with peonies, after Frederic Bazille" by Romeo Mivekannin, which reinterprets classical portraiture from a postcolonial perspective; "An Intergalactic Messenger Teleported us to a Cave Settlement Ruled by Shared Compassion and Humility" by Basim Magdy, which explores a utopian future; "Pink Blossoms" by Zandile Tshabalala, a portrait celebrating Black femininity and nature; and "Willo" by Antonia Kuo, which combines digital technology and analog techniques.
Samsung Electronics has continued to strengthen its role as the official display partner of Art Basel by successively introducing the Art Basel Miami Beach collection in December last year, the Art Basel Hong Kong collection in March this year, and now the Art Basel in Basel collection on the Samsung Art Store.
Some works from the Art Basel Hong Kong collection were included in the "Top 10" most displayed artworks by global Samsung Art Store users in April, drawing significant attention from users worldwide.
Following Art Basel Hong Kong in March, Samsung Electronics is also operating the interactive lounge "Art Cube" at this year's Art Basel in Basel.
The Art Cube is an immersive showcase powered by Samsung TVs such as The Frame, Micro LED, and Neo QLED 8K, offering a digital art experience themed around the Art Basel collection.
Visitors can experience the exclusive Samsung Art Store collection here in high quality and detail.
Maike Cruse, Director of Art Basel, stated, "By presenting the 2025 Basel collection on the Samsung Art Store, we are able to connect with audiences around the world in new ways. As the Art Basel experience expands into homes, it will create new opportunities to discover outstanding artists and galleries."
Kim Yongsoo, Executive Vice President of the Visual Display Business at Samsung Electronics, said, "This year's Art Basel collection is not only the largest ever but also embodies cultural diversity. Through our partnership with Art Basel, we will continue to present the world's best contemporary art on Samsung Art TV, allowing customers to enjoy world-class art at home."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

