Korea Tourism Organization Promotes Incheon Tourism Company Products at Incheon Open Port Cultural District

The Korea Tourism Organization Gyeongin Branch announced that, together with the Incheon Tourism Enterprise Support Center, it held the Incheon Tourism Company Product Pop-up Store 'Incheon Sanghoe' from June 14 to 15 in the Incheon Open Port Cultural District area.

The pop-up store was organized to promote the products of tourism companies in the Incheon region and to support the development of new sales channels. A total of 20 local tourism companies participated, presenting travel products specialized for Incheon, food and beverages reflecting the local charm, and souvenirs. In particular, 'Incheon First Soda by the Sea,' which revived Korea's very first cider produced at the 'Incheon Carbonated Water Factory' in 1905 after 120 years, received an enthusiastic response.

The on-site scene of the Incheon Tourism Company Product Pop-up Store 'Incheon Sanghoe,' held by the Korea Tourism Organization Gyeongin Branch and the Incheon Tourism Enterprise Support Center from the 14th to the 15th in the Incheon Open Port Cultural District area.
Photo by Korea Tourism Organization

This year, the event coincided with the '2025 Incheon Open Port National Heritage Night Tour,' a regional co-prosperity nighttime festival, and featured a variety of cultural programs in collaboration with the local community. Under the theme of 'The First International City, Open Port,' the event included promotional booths with a modern atmosphere, social media certification events, and on-site activities such as a slap-match game with bobusang (traditional traveling merchants), all of which were met with great enthusiasm from visitors.

Kwak Daeyoung, head of the Korea Tourism Organization Gyeongin Branch, stated, "This pop-up store was a great opportunity to widely promote the excellent products of Incheon tourism companies in connection with the tourism appeal of the Incheon Open Port area," adding, "We will continue to make greater efforts, through collaboration with various organizations, to help local tourism companies grow and establish themselves."