Practical Training and Consulting for 50 Beauty Companies
Comprehensive Support for Global Expansion, Including Branding Strategies
The Youth Startup Academy, operated by the Korea SMEs and Startups Agency, announced on the 13th that it has launched and begun full-scale operation of the "Global Large Corporation Education Program K-Beauty Track."
The K-Beauty Track is a hands-on, customized training program run in collaboration with Amazon, a global distribution platform. Amazon will directly select 50 companies from the 15th class of the Youth Startup Academy that wish to expand globally in the beauty sector, providing them with practical training and consulting.
Photos from the "Global Large Corporation Education Program K-Beauty Track" of the Youth Startup Academy held by the Korea SMEs and Startups Agency on the 13th. Photo by Korea SMEs and Startups Agency
Aiming to help K-beauty companies successfully establish themselves in global markets, the program covers the entire process necessary for global expansion, including developing products tailored to local markets, branding strategies, connections with beauty-specialized manufacturers, links to domestic and international distribution channels, and step-by-step follow-up support.
In particular, the core component, Amazon Global Selling onboarding support, consists of 117 hours of hands-on training covering account creation, brand registration, listing optimization, FBA logistics operations, advertising strategies, and data analysis. The program focuses on strengthening practical capabilities through demonstrations and feedback from Amazon Korea managers, as well as a seller clinic.
Opennori, a graduate company from the second class of the Youth Startup Academy, is participating as the operator of the K-Beauty Track, creating a virtuous startup ecosystem in which senior startups help junior startups advance globally.
Participating companies will receive Amazon seller-exclusive benefits (credits worth $300) and vouchers through designated partners, along with one year of free follow-up support such as consulting after onboarding.
In addition, the Korea SMEs and Startups Agency plans to provide support such as commercialization funds, domestic market expansion, and export strategy consulting. The agency will also utilize public infrastructure, including policy funds, to help youth startups in the beauty sector achieve global success.
Cho Hankyo, Director of Human Resources Development at the Korea SMEs and Startups Agency, said, "This K-Beauty Track will serve as a practical foundation for strengthening the global competitiveness of small and medium-sized enterprises. We will continue to expand cooperation with global large corporations to further enhance the overseas expansion capabilities of youth startups."
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