NuriHouse Raises Additional 3.5 Billion KRW in Funding with Participation from Existing Investors Including Hashed

Providing Data-Driven Solutions
Systematizing Connections Between Brands and Creators

NuriHouse announced on June 11 that it has raised a total of 3.5 billion KRW in a bridge round, with participation from Hashed and others. NuriHouse opened this year's bridge round after determining that scale-up was necessary due to rapid business expansion following last year's Series A investment, and the round was completed under the leadership of existing investors.

NuriHouse operates the K-beauty global creator community 'NuriLounge' and the cross-border commerce platform 'NuriGlow', serving as a creator platform. In particular, NuriLounge expanded primarily in North America last year and now has around 80,000 global creators active in approximately 100 countries. NuriLounge matches optimal campaigns and events based on data analysis. Through this, more than 300 brands have conducted over 1,000 campaigns and overseas events.

With this investment, NuriHouse plans to accelerate the expansion of its community into overseas hubs and develop services to support exports. Starting in the second quarter of this year, the company will expand the NuriLounge community into major global cities such as Tokyo and New York, and actively invest in developing total solutions for K-beauty exports. Marketing and sales projects linked to local platforms, such as TikTok Shop, are also underway.

Hashed, which participated in the seed round, also joined this Series A round, highly valuing NuriHouse's growth potential. Kim Sungho, partner at Hashed, stated, "The creator economy is an unstoppable trend, and we have now entered an era where content itself is distribution and creators have become the main agents of new distribution channels. NuriHouse has accurately read this shift and, with its sophisticated platform design, has built a team capable of rapid global expansion, which is why we see high growth potential."

Baek Aram, CEO of NuriHouse, said, "As a global platform connecting K-beauty creators and brands, we plan to lead innovation in the K-beauty industry and drive entry into overseas markets."