Hyundai Engineering & Construction has positioned four major solutions as a key pillar to strengthen its competitiveness in the housing business. The company aims to enhance residential satisfaction by leveraging advanced technologies. Marking the 10th anniversary of its high-end apartment brand, The H, and with the Apgujeong reconstruction project?considered the largest redevelopment in Seoul’s Gangnam area?moving forward in earnest, Hyundai E&C is highlighting its strengths.
On June 11, Lee Inki, Head of the Housing Business Division at Hyundai E&C, stated in a message to division employees, "We are focusing on product and technological innovation in housing to meet the changing demands of our customers, while building a total residential solution that encompasses both hardware and software." He added, "With The H celebrating its 10th anniversary and Apgujeong Hyundai Apartments?long a source of pride in our residential history?about to embark on a reconstruction project this year, I ask everyone to prepare thoroughly and take bold steps for a new leap forward."
Previously, at the 2025 CEO Investor Day, Hyundai E&C CEO Hanwoo Lee announced the company’s future growth strategy, H-Road. He had stated that the company would introduce new standards to maintain its competitive edge in the housing business. The four major solutions presented were: ‘All Life Care House,’ ‘H Silent Solution,’ ‘Neo Frame,’ and ‘Zero Energy.’
Hyundai Engineering & Construction's Four Major Solutions for Future Innovative Housing. Provided by Hyundai Engineering & Construction
The All Life Care House is a future-oriented residential model that enables individualized management of residents’ lives using healthcare technology. It aims to create an optimal living environment by analyzing and diagnosing genetic analysis results, personal health conditions, lifestyle patterns, and both indoor and outdoor environmental data. To realize this, Hyundai E&C has partnered with leading companies in fields such as biotechnology, precision medicine, and health tech.
The H Silent Solution is a plan to develop and apply various technologies to reduce inter-floor noise. In addition to floor systems, the company is utilizing a wide array of approaches, including floor plan design, structural solutions, low-frequency control technology, and noise detection algorithms. Neo Frame refers to a concept where internal walls are removed and slabs are supported by columns and beams in a frame structure. This not only reduces inter-floor noise but also allows for flexible floor plans in each unit.
Zero Energy is a strategy to improve energy efficiency. Starting at the end of this month, private apartments will be required to adopt designs that meet Grade 5 Zero Energy Building standards. To increase energy self-sufficiency, Hyundai E&C is conducting research on energy storage systems (ESS) and optimal renewable energy mixes for each complex. The company has equipped its Mabuk-dong Technology Research Institute in Yongin with various facilities to demonstrate these technologies.
The company stated, "With advanced technologies, we will enhance the value of life and set a new standard for premium lifestyle platforms through continuous residential operation services," adding, "Based on our competitiveness, we will focus all efforts on key strategic projects, including Apgujeong District 2."
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