Atomy Stands Out in European Direct Selling Market... Holds 2nd Anniversary Event for EU Subsidiary Opening

Surpassing 30 Billion KRW in 2023 Sales,
Aiming for 50 Billion KRW in 2025...
Popularity of "HemoHIM" and Other K-Products

Atomy is experiencing rapid growth in the European direct selling market.

Atomy announced on June 11 that its EU subsidiary held a second anniversary celebration for the opening of the corporation on May 17, 2025 (local time) in D?sseldorf, Germany, with over 1,000 European members in attendance. The event was organized to share Atomy's growth achievements in Europe and to present its future vision.

As the first Korean company to enter the European direct selling market, Atomy recorded more than threefold growth year-on-year in 2023, surpassing annual sales of 30 billion KRW (based on the 2023 average exchange rate). This year, Atomy has set a goal to secure 200,000 members and expand its business operations to 31 European countries, projecting sales to reach 50 billion KRW?an increase of more than 60% compared to the previous year.

Atomy's flagship product in the European market is the health supplement "HemoHIM." Its formula, based on traditional herbal ingredients, has resonated with consumers as demand for health products has increased following the pandemic.

The basic skincare set "Absolute Selective Skincare" is also recording strong sales.

Lee Hyunwoo, Executive Vice President in charge of Atomy’s overseas business, stated, "Atomy's potential is being fully realized in the EU, which is the most diverse collection of markets in the world," and added, "We will continue our rapid growth this year by competing in the retail market with our competitive products."

Hong Euisung, head of Atomy’s EU subsidiary, said, "The European market is a multi-layered market where Eastern Europe, with its strong price-conscious consumption tendencies, coexists with Western Europe, which focuses on value-driven consumption. Now, as we enter our third year, it is a crucial time to lay the foundation for sustainable growth and further elevate the status of K-direct selling."

Since its founding in 2009, Atomy has expanded into 27 countries worldwide, including the United States, Japan, Malaysia, and China, as a global direct selling distribution company. As of the end of 2024, Atomy recorded export performance of 286.8 billion KRW, ranking first in exports among domestic distribution companies.