Combining Signature Design with Practicality and Collectible Value
On June 11, SK Magic announced the launch of a limited-edition collaboration product, the 'SK Magic X PSG Onecok Plus Ice Water Purifier,' created in partnership with Paris Saint-Germain (PSG), the world-renowned football club that recently won the UEFA Champions League.
This is the third collaboration product following the ultra-compact direct water purifier and the Core air purifier. The new premium ice water purifier dispenses both ice and water with a single touch. It incorporates the sensibility and signature design of Paris, France, PSG's home city, offering both practicality and collectible value.
The product features a compact size and a design that emphasizes straight lines for a sophisticated image. The front panel highlights brand identity with a logo that combines the Eiffel Tower, symbolizing Paris, and the PSG emblem. It is available in two colors: Natural White and Neutral Silver, allowing customers to choose according to their interior style and personal preference.
This product, which has been significantly enhanced in both performance and design, supports various premium features such as the 'Dual Ice-Making Mode,' which allows users to select the size, clarity, and hardness of the ice. It also provides up to 1kg of ice, ensuring worry-free use even during the summer. The ice room, where the ice is stored, is equipped with a four-stage safety care system, including the 'Ice Room Triple UV Care System,' to ensure that the ice is always clean and hygienic.
SK Magic offers the 'Ansim OK Service,' a professional on-site care service, which users can schedule at intervals of 2, 4, or 12 months, according to their preference. The company also provides a free annual replacement service for the ice room. An SK Magic representative stated, "This collaboration product will provide a high level of satisfaction not only to sports enthusiasts who love PSG and football, but also to customers who wish to use it as an interior object," adding, "We plan to continue collaborating with PSG to introduce a variety of new products."
Meanwhile, SK Magic is receiving enthusiastic responses from football fans by launching campaigns and viral videos featuring stories and entertaining elements such as 'The Water Purifier from Paris' in conjunction with the release of the PSG collaboration product. The company is also strengthening customer engagement by hosting various events, including a giveaway of PSG player-signed uniforms.
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