New Slogan "Light up your business" Unveiled
Advancing Optical Convergence Technology and Accelerating Global Expansion
Issoft Co., Ltd., an optical solutions specialist with 24 years of experience, announced that it has redefined its corporate identity alongside a brand renewal in 2025. This rebranding, which began with the unveiling of a new logo in 2023, was fully realized with the launch of its revamped main website in June 2025, marking a shift from simply supplying solutions to becoming a technology-driven, value-oriented company.
Issoft has adopted "Illuminating the future through technology and innovation" as its core message. Its newly established mission, "Connecting Technologies, Creating New Possibilities," reflects the company's philosophy of presenting new opportunities to customers through the connection of technologies. In addition, the slogan "Light up your business" clearly defines its direction as a partner dedicated to driving the growth of its clients' businesses.
Seo Hyunbae, CEO of Issoft, stated, "Technology is merely a means; what truly determines a company's future is the value it provides to customers." He added, "This rebranding is a declaration of our future direction and a redefinition of our relationship with customers. Moving forward, we will become a global partner that connects value across all customer industries, based on technology, trust, and responsibility."
Alongside this, Issoft presented its main strategic directions: strengthening convergence technology-based solutions such as precision measurement, optical metrology, spatial information, automotive safety, and automation systems; providing customized technologies that reflect the needs of industrial sites; and pursuing long-term partnership strategies that emphasize sustainable growth and social responsibility.
The completely revamped official website, launched as part of the rebranding, also draws attention. Moving away from a product-centric structure, it has been transformed into a brand-centric platform focused on communicating the company's philosophy and values. Through sections such as About Us, Brand, and Newsroom, customers can now gain a more intuitive understanding of Issoft's technological capabilities and activities.
This rebranding is expected to serve as a turning point for strengthening Issoft's overall competitiveness, not only in technological innovation but also in brand communication, as demand for optical solutions increases across domestic and international industries. Issoft plans to continue expanding its global reach based on technology and trust, and to actively seek new opportunities for industrial collaboration.
Issoft's new brand philosophy and activities can be found on its official website. Meanwhile, Issoft has recently expanded its global network by establishing a branch in Vietnam and is accelerating its efforts to target the Asian market.
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