NBT's "Addison Offerwall" Expands Simultaneously into Six Countries Including France, Canada, and Mexico

KOSDAQ-listed company NBT announced on June 10 that its offerwall solution platform, Addison, will simultaneously launch in six overseas markets: France, Canada, Mexico, Malaysia, the Philippines, and India.

After expanding into the United States, Taiwan, Thailand, and Indonesia in 2023, NBT is now broadening its global presence for the first time in about two years. The company has also begun preparations to enter the Japanese market in the second half of this year.

NBT emphasized that the six newly entered countries are emerging markets with high content consumption power. In the case of Japan, where entry is planned for the second half of the year, the in-app advertising market is about five times the size of the Korean market, valued at approximately $6.5 billion (about KRW 911.63 billion), and is recording an average annual growth rate of 14%.

The company cited its proven performance-based advertising model and operational system, which were validated in the domestic market, as key competitive advantages driving the acceleration of Addison Offerwall's global business expansion. The previously established partnership structure and experience in content integration have become core strengths in the global market, serving as the driving force behind the company's continued overseas expansion.

Currently, Addison Offerwall is pursuing a strategy of expanding its market by maximizing leverage?actively utilizing existing infrastructure and suppressing fixed costs?by applying its user retention-based UX and KPI-driven performance operations directly to local markets worldwide.

NBT's global offerwall business has maintained a quarterly revenue growth rate in the 30% range. The company expects that with the expansion into these new countries and the planned entry into the Japanese market in the second half of the year, the proportion of global revenue will increase rapidly.

A company representative stated, "Addison Offerwall is rapidly establishing itself in the global market with its performance-driven UX and efficient advertising operations," and added, "In line with the high demand for K-content in overseas markets, we plan to pursue a joint entry strategy with K-startups and secure both profitability and scalability through collaborative infrastructure integration."