Pop-up Events at Baseball Stadiums in Busan, Daegu, and Daejeon
Experience Content Showcasing Tire and Battery Strengths
"Expanding Brand Touchpoints and Customer Experience Marketing"
Hankook & Company Group is strengthening its group-wide brand integration marketing by expanding the 'Hankook' branding across all affiliates, including tires and batteries.
Hankook & Company and Hankook Tire & Technology announced on June 9 that they held a 'Hankook Tire Strike Zone' pop-up event for professional baseball fans at Daegu Samsung Lions Park for three days starting June 6.
This pop-up event, held for the second time following last month's event at Sajik Baseball Stadium in Busan, featured content allowing visitors to experience the core strengths of Hankook & Company's batteries. These include the nation's longest quality warranty and charging for vehicles with idling stop & go (ISG) systems. In addition, the event included games and exhibitions to showcase tire performance, providing a brand experience that highlights the strengths of both product lines. The third event will be held at Daejeon Hanwha Life Ballpark for three days starting June 20.
Hankook & Company Group, led by Chairman Cho Hyunbum, is actively leveraging sports marketing to build global premium branding. The company explained that this event was designed both to increase brand awareness and to allow customers to experience the value of the 'Hankook' brand in their daily lives.
A group representative stated, "Starting this year, we are diversifying our brand touchpoints and focusing on expanding customer experience marketing centered on Hankook. Moving forward, we will continue marketing efforts that effectively communicate our brand value by connecting the strengths of each product to customer experiences."
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