Yangsan City Power Campaign TF Holds 'Guerrilla Campaign' at Eungsang Hoeya Festival

Participation Certification Event at the Festival
and Major Policy Promotion Activities for Yangsan Citizens

The Power Campaign TF Team of Yangsan City conducted a guerrilla campaign at the site of the '2025 Yangsan Eungsang Hoeya Festival,' which was held over two days on the 7th and 8th. The team carried out a participation certification event and public promotion activities for Yangsan City's major policies targeting festival attendees.

The Power Campaign TF Team of Yangsan City conducted a participation certification event and public promotion activities for major policies at the '2025 Yangsan Eungsang Hoeya Festival' held on the 7th and 8th. Provided by Yangsan City

The guerrilla campaign was joined by public officials from the Power Campaign TF Team, including Hajinsol, an official who appears on Yangsan City's official YouTube channel. They encouraged citizen participation on-site to enhance the festival atmosphere and carried out integrated online and offline promotions by linking an SNS certification photo event with the on-site campaign.

In particular, they actively promoted the '2026 Visit Yangsan Year' initiative to citizens using promotional placards and tourism characters. They also distributed the '2025 Yangsan Youth Policy Leaflet' at the site, promoting policies in six areas?participation, culture and education, welfare, housing, entrepreneurship, and employment?reflecting the needs of the youth, which attracted significant interest from young people.

Jo Youngjong, the Communication Officer, stated, "Holding citizen participation events at a festival visited by many citizens helped spread the festive atmosphere and provided a meaningful opportunity to promote our city's major policies." He added, "We plan to continue conducting guerrilla campaigns at various sites in the future."

The Power Campaign TF Team of Yangsan City is a temporary task force composed of public officials in charge of citizen communication, media, and public relations. The team aims to maximize the promotional impact of Yangsan City's major policies through targeted and focused efforts.