Father, Mother, and Third Child Characters...
Expansion of Family Characters Based on the Royal Cosmic Universe
Kkumdori Ramen Launches on the 9th...
Full-scale Sales Begin with Two Flavors: Beef and Seafood Jjamppong
The city of Daejeon announced that it has developed three new characters?Geumdori, Eunsuni, and Kkumnuri?to expand the universe of its flagship characters, Kkumdori and Kkumsuni.
The new characters inherit the existing Kkumssi Family universe and strengthen the narrative as a family by establishing them as members of the royal cosmic family from the planet Gampilrago.
Geumdori, the father of Kkumdori; Eunsuni, the mother; and Kkumnuri, the third child, go beyond simple changes in appearance, incorporating the city image and values of Daejeon into their design.
Geumdori, symbolizing Daejeon as the "land of gold," is designed with a gold color scheme and is characterized as a wise royal figure with creative leadership and extensive experience in cultural exchange. With a dignified appearance and a strong presence, Geumdori serves as the central pillar of the Kkumssi Family.
Eunsuni uses silver tones to express inclusiveness, trust, and emotional refinement, and is designed as a symbol of citizen-centered administration and the city's warm culture. With a gentle and warm image, Eunsuni represents both the heart of the family and Daejeon's welcoming character.
Kkumnuri, a future-oriented character, reflects Daejeon's identity as a city focused on space and aerospace technology. Characterized as an explorer, Kkumnuri symbolizes curiosity and openness, and uses a light green color and a galactic ring motif to convey vibrant energy and distinctiveness.
Generative AI technology was also utilized in the development of these characters. AI was used as an auxiliary tool for scenario development, design drafts, and predicting citizen responses, contributing to the completeness of the characters and the direction of related content.
Starting with the unveiling of these characters, the city plans to sequentially introduce various citizen-participatory content, such as character-based merchandise, emoticon distribution, and interactive events.
Lee Jangwoo, mayor of Daejeon, is announcing three new characters of Kkumssi Family on the morning of the 9th. / Daejeon Photo by Park Jongmyung
Lee Jangwoo, mayor of Daejeon, stated, "Expanding the Kkumdori and Kkumsuni universe will allow citizens and tourists to feel a greater sense of connection," and added, "We will actively utilize the newly created Kkumssi Family characters in the 'Daejeon Zero Hour Festival' as well as in various cultural and tourism content to enhance Daejeon's city brand value."
Meanwhile, the "Daejeon Kkumdori Ramen" launching on the 9th is priced at 1,500 won per package. Kkumdori Ramen is the nation's first character ramen using Daejeon's representative character, Kkumdori, and comes in two flavors: beef and seafood jjamppong.
The ramen will be available at major sales outlets in Daejeon, including "Kkumdori and Daejeon Travel" on the third floor of Daejeon Station, Kkumdori House, Travel Lounge, Shinsegae Department Store Daejeon Promotion Hall, GS25, and Nonghyup Hanaro Mart. It will also be offered as a gift for the Daejeon Hometown Love Donation Program.
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