"Seongdong-gu Idol" Jung Wono, Mayor, Showcases Leadership on Variety Show

Jung Wono, the "Seongdong-gu Idol" Mayor,
Appears as the New Boss on "The Boss Has Donkey Ears" on June 8

Jung Wono, the mayor of Seongdong District in Seoul, who is known by many nicknames such as "administrative master" and "Seongdong-gu idol," will appear as the new boss on the KBS 2TV variety show "The Boss Has Donkey Ears" ("Sadanggui").

In the 309th episode, scheduled to air at 4:40 p.m. on June 8, a day in the life of Mayor Jung, who is often called "Korea's representative administrator," will be revealed in a vlog format.

"Seongdong-gu Idol" Jung Wono, Mayor, Showcases Leadership on Variety Show

'Sadanggui' studio shooting site (from left, broadcaster Park Myungsoo, Seongdong District Mayor Jung Wono, chef Lee Sunsil). Provided by Seongdong District.

Mayor Jung is the only three-term district head among the 25 autonomous districts in Seoul. He has earned friendly nicknames such as "Seongdong-gu idol" and "Garden Five" thanks to his field-oriented communication style and proactive handling of residents' civil complaints.

He is also notable for his active communication through social networking services (SNS). His X (formerly Twitter) post introducing the companion dog patrol team "Hodu" has been viewed 5.85 million times, and his "Online Filial Piety Restaurant Tour Review" post, which introduces his parents' small business, has exceeded 15 million views. He is recognized as the most active SNS user among public officials in their 50s.

In this episode, viewers will see Mayor Jung's tightly packed schedule, which includes waking up at 5 a.m., walking to work, checking text message complaints, visiting sites, and meeting with residents?all managed down to the minute. He is also known for making his personal phone number available to residents and personally handling hundreds of complaints each day. His meticulous attention to both minor inconveniences in daily life and major district issues will be highlighted on the show.

While staff members reportedly broke out in a sweat trying to keep up with Mayor Jung's relentless pace, residents he met in the field greeted him more warmly than anyone, creating a striking contrast. At the end of the broadcast, viewers will see the genuine, warm-hearted side of Mayor Jung as he visits the home of a staff member and shares a candid conversation.

Mayor Jung stated on the show, "I will always do my best to remain a 'Gamdasal' mayor who stays close to residents and staff and always keeps my senses sharp."