Nudge Healthcare Announces Teamwalk Platform Surpasses 53 Million Cumulative Participants

Nudge Healthcare announced on June 5 that its B2B·B2G challenge platform 'Teamwalk', part of the health management app Cashwalk, has surpassed a cumulative total of 53 million participants. This achievement comes just three months after the platform exceeded 40 million cumulative participants in February this year, once again demonstrating its rapid growth.

Launched in 2022, Teamwalk is a service that expands Nudge Healthcare's mission of preventing and managing chronic diseases through everyday health practices into the B2B·B2G sector. Companies, public institutions, and local governments can use Teamwalk to design their own missions. They can communicate with participants in real time and naturally encourage healthy practices among participants.

Teamwalk is also gaining recognition as a 'participatory communication platform' that can be used not only for health management purposes, but also for corporate brand value enhancement, ESG activities, and internal awareness improvement campaigns. The challenge format, which encourages voluntary participation from members, allows companies to organically spread their intended messages.

The platform offers a variety of challenge types that are easy to practice in daily life, such as walking challenges, photo verification challenges, and stamp challenges. It helps participants develop healthy habits, while providing operating organizations with the flexibility to easily design and organize challenges that align with their objectives.

Based on these features and its accessibility, Teamwalk has experienced rapid growth in the B2B·B2G market. To date, the cumulative number of challenges has reached approximately 500. In addition to leading domestic companies such as LG Electronics, Shinsegae Property, GS Caltex, Sony, Skechers, and Jeju Samdasoo, the platform has also successfully carried out various projects with public institutions and local governments, including the Ministry of Oceans and Fisheries, the Ministry of Agriculture, Food and Rural Affairs, Gangwon Tourism Organization, and the Seoul Metropolitan Government.

Song Seungkeun, CEO of Nudge Healthcare, stated, "Teamwalk is a platform that supports companies and public institutions in fostering a culture of healthy practices together," adding, "We will continue to expand our challenges with a variety of partners so that small actions in daily life can grow not only into personal health benefits but also into broader social significance."