Cube Entertainment (hereafter "Cube Entertainment") has signed a business agreement with istaging, an official partner of Nvidia, to make a full-scale entry into the digital entertainment business.
On June 4, Cube Entertainment announced, "We have entered into a business agreement with istaging, an official partner of Nvidia and a Taiwanese company specializing in XR (Extended Reality) and 3D visualization solutions. Through this agreement, we have decided to establish a comprehensive cooperation system for the digital entertainment business."
istaging was officially recognized as an Nvidia partner during the keynote speech by Nvidia CEO Jensen Huang at Computex 2025, held in Taipei in May. The company is a global leader in technologies that accurately reproduce real-world objects and systems in virtual spaces, as well as in generative AI technology. Currently, it provides 3D product visualization, virtual showrooms, and remote guided tour platforms for luxury brands under the LVMH group, such as Louis Vuitton, Dior, and Bulgari, and has stood out for years in the XR field for luxury retail. In addition, istaging is expanding into the entertainment industry by conducting demonstrations themed around real-time 4D concerts.
A Cube Entertainment representative stated, "Through this agreement, we will introduce istaging's unique 3D-GS and 4D-GS technologies to our artists' concerts, fan meetings, MD pop-ups, and exhibitions. This will enable us to support efficient and diverse fan interactive activities and digital displays through highly immersive virtual spaces. We expect that these efforts by both companies will create a new form of digital entertainment culture and establish a wider variety of virtual fan economy models. Furthermore, istaging has expressed its willingness to consider various forms of investment through consortia with other investors and global technology companies to vitalize the collaborative business, demonstrating istaging's genuine commitment to this partnership."
Meanwhile, istaging has branch offices in the United States, Europe (France), and Asia (Korea), in addition to its headquarters in Taipei, Taiwan. The business agreement with Cube Entertainment is being signed with istaging's Taiwan headquarters, not its Asia branch in Korea.
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