Lotte Distribution Group's Integrated Shopping Festival
Held from June 5 to 22 at the Largest Scale Ever
Participation from 20 Affiliates and Over 30 Brands
On June 4, Lotte Distribution Group announced that it will hold its annual integrated shopping festival, the "Lotte Red Festival," from June 5 to June 22.
This year marks the third edition of the Lotte Red Festival. The event will feature participation from 20 Lotte Group affiliates, including Lotte Department Store, Lotte Mart, Lotte Super, Lotte ON, Lotte Homeshopping, Hotel Lotte, Lotte Duty Free, Lotte GRS, Lotte Wellfood, Lotte Chilsung Beverage, and Lotte Foundation for Arts, as well as more than 30 brands. The festival period, previously 11 days, has been extended by one week.
Models are promoting the Lotte Red Festival in front of the media chandelier at Lotte World Mall, Sincheon-dong, Songpa-gu, Seoul. Provided by Lotte Distribution Group
The Lotte Red Festival, now the largest and longest in its history, will offer a wide range of benefits across all aspects of customers’ lifestyles, from shopping for fashion and food to travel, leisure, and cultural experiences.
The most notable event is the "up to 1 million won cashback event." Customers who purchase products at Lotte Mart, Lotte Super, Lotte Department Store, Lotte ON, and Lotte Himart will be eligible for a cashback of up to 1 million won, based on their total purchase amount.
Even a single purchase allows customers to enter the event on Lotte ON, and additional chances to win prizes are given depending on the number of participating affiliates from which purchases are made. For purchases from three or more affiliates, customers can enter to win the "Vietnam Vacation Package," which includes a four-night stay at Hotel Lotte L7 West Lake Hanoi and airfare. For purchases from two affiliates, customers can enter to win the "Busan Travel Package," which includes a two-night stay at Signiel Busan.
There are also special benefits available exclusively during the Lotte Red Festival. In connection with last year’s "Giants Sponsor Match Day," Lotte ON, Lotte Giants, and Lotte Card will present synergy content combining baseball, cheering, shopping, and travel. During the festival, Lotte Card will offer customers who make qualifying purchases with their Lotte Members Card a chance to win a viewing package that includes tickets to a Giants home game and accommodation at L7 Haeundae. The opportunity to throw the ceremonial first pitch at the Lotte Giants home game at Busan Sajik Baseball Stadium on August 30 will also be offered.
Customers are shopping for Lotte Red Festival event products at Lotte Mart Zeta Plex Seoul Station branch in Bongnae-dong, Jung-gu, Seoul. Provided by Lotte Distribution Group
Lotte Distribution Group has significantly expanded value-oriented benefits to reflect the recent trend of frugal consumption. Lotte Mart and Lotte Super will offer seasonal lowest prices, with discounts of up to 50% on watermelons (weighing between 7 and 9 kg) and premium Hanwoo beef (per 100g). In addition, targeting the demand for home-cooked meals, fresh salmon will be discounted by up to 50%, and lobsters will be available at up to 40% off.
The "more you buy, the more you save" structure has also been strengthened. For example, customers who purchase 10 out of 40 types of small-sized snacks will receive 5 additional snacks, making it possible to buy 15 snacks for under 10,000 won. Packaged instant noodles are available at special "2+1" prices, and ready-to-eat foods such as dumplings, pizza, hot dogs, and pork cutlets are offered as "1+1" deals.
Lotte Department Store will provide Lotte Gift Certificates worth 7% of the purchase amount to customers who spend a certain amount or more at a single luxury brand and pay with a Lotte Members Card. In addition, exclusive products from Sisi Hosi and The Conran Shop will be available at discounts of up to 20%. Lotte Outlet will also offer a 10% gift certificate for purchases made with a Lotte Members Card.
Lotte Department Store Mall is offering a "Super L Day" promotion, providing a 12% overlapping discount coupon and up to 10% payment benefits until June 7. In preparation for the summer peak season, discounts on cooling appliances are also available. Lotte Himart is offering special discounts on air conditioners and fans, while Lotte Wellfood will sell limited quantities of specially planned ice cream sets. In addition, admission tickets to theme parks such as Lotte World Adventure, Water Park, Aquarium, and Seoul Sky will be discounted by up to nearly 50%. Lotte Foundation for Arts will also offer "1,000 won deals" for tickets to the Museum Gana exhibition.
Park Sangwook, Head of New Business and Marketing at Lotte Distribution Group HQ, stated, "By holding the largest-ever Lotte Red Festival, which takes place only once a year, we aim to provide customers with diverse shopping experiences in all aspects of daily life." He added, "With the full participation of Lotte Group companies, we expect this to become a shopping festival enjoyed by the entire nation."
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