Yuricos Co., Ltd., a company specializing in cosmeceuticals led by CEO Kim Sunmi, has announced its second leap forward by expanding and relocating its headquarters from Suwon to Dongtan New Town, signaling a full-scale entry into the global market.
Yuricos plans to strengthen its product development capabilities and product competitiveness by expanding its research space and recruiting top talent through the move to Dongtan New Town. In particular, the company aims to expand its domestic and international distribution networks and actively increase overseas exports, leveraging Dongtan New Town's excellent transportation accessibility and business environment.
Yuricos has already proven its competitiveness in overseas markets by exporting products such as 'Madecassoside Cream,' 'Madecassoside Serum,' '2-in-1 Mask Pack,' and 'Pocket Tone-Up Sun Cream.' In September last year, the company launched its premium brand 'Le Biel (LE BIEL)' and has been carrying out aggressive marketing campaigns.
CEO Kim Sunmi stated, "This relocation to Dongtan New Town will be a significant turning point for Yuricos in its growth into a global cosmeceutical company," adding, "Through innovative product development and proactive market expansion, we aim to lead K-beauty and become a company that delivers healthy beauty to customers worldwide."
Building on this relocation, Yuricos plans to diversify its cosmeceutical product lineup, focusing on its flagship 'YURICO5' line and the new premium brand 'Le Biel (LE BIEL),' and to further strengthen its global marketing and promotional activities.
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