Lotte Chilsung Launches Limited Edition "MAJUANG ELLE CHAMPAGNE POP"

Produced by Leading French Champagne Brand "Pommery"

Lotte Chilsung Beverage announced on May 30 that it will launch the limited edition "MAJUANG ELLE CHAMPAGNE POP" in collaboration with ELLE.

MAJUANG ELLE CHAMPAGNE POP, designed under the concept of "authentic French champagne enjoyed casually," is planned and sold by Lotte Chilsung Beverage. The package design, including the label, features casual artwork images by designers from ELLE's headquarters in France, emphasizing a vibrant and sensuous atmosphere.

MAJUANG ELLE CHAMPAGNE POP consists of two 200ml bottles of authentic champagne produced by the French champagne house Pommery, along with a reusable eco-friendly straw. This allows consumers to enjoy authentic champagne anywhere, including during outdoor activities such as picnics, without the need for a wine opener or glasses.

MAJUANG ELLE CHAMPAGNE POP will be available for purchase through smart order and other methods at convenience stores nationwide starting early next month. A representative from Lotte Chilsung Beverage stated, "We hope that the newly launched MAJUANG ELLE CHAMPAGNE POP will provide wine enthusiasts with an opportunity to enjoy MAJUANG and authentic French champagne in a more casual manner."

Meanwhile, Pommery is a leading French champagne brand that began in 1836. In 1874, it produced the first dry-tasting champagne. Today, it is exported to over 80 countries worldwide and is recognized as a representative champagne brand. In 1956, it was also served as the celebratory drink at the wedding of Prince Rainier III of Monaco and actress Grace Kelly.