[Books of the Week] "The Flow of Money Repeats Itself" and More

The Flow of Money Repeats Itself

This is an investment strategy book by economist Dr. Hong Choonuk. It analyzes market cycles that have repeated over the past 100 years and explains in simple terms how to read economic cycles and asset flows. The book covers a wide range of topics, from macroeconomic indicators that determine asset price fluctuations, to investment psychology, and the mechanisms of bubbles and crashes. It offers guidance on how investors can time their investments within recurring market cycles. Using real-life examples from major countries such as Korea, the United States, and Japan, the book explains how changes in interest rates, technological innovation, and psychological overheating affect asset markets. (Written by Hong Choonuk | Forche)

Ken Fisher's 90 Immutable Charts

Ken Fisher, a globally renowned investment expert, has established data-driven investment principles based on decades of market experience. He identifies structural patterns within vast financial data and uses them to read the rhythm of the market and warning signals. For example, he notes that when the unemployment rate rises by 1% from its lowest point, a market rebound begins, and when annual new housing starts exceed 2 million units, signs of overheating appear. By comparing past figures with current conditions, he examines how policy changes, investor psychology, and market trends are reflected in the numbers. (Written by Ken Fisher | Korea Economic Daily)

The Illusion of Marketing

This book challenges conventional marketing wisdom and fundamentally re-examines common beliefs about marketing. It uses data and nearly 300 academic papers to prove how ineffective many so-called marketing success factors are in the real market. For example, regarding "differentiation" and "building a fan base," the book explains that "it does not always have to be different" and "spreading widely is more effective than going deep." Widely recognized and a bestseller in Japan, the book is praised as a solid marketing guide based on evidence rather than intuition. (Written by Serizawa Ren | RH Korea)

There Is No Choice But to Leave

The author, a traveler with 23 years of experience, defines travel as "ultimately, an act of jumping into an unfamiliar world and breaking down one's own narrow worldview." Through travel, the author realized the meaning of living together with others, became attentive to beings that cannot speak, and expanded the list of things to do for the planet. The book also shares intimate personal stories, including the emptiness felt after losing her mother, the worries of leading a walking group for travelers, and the challenges of exploring new places. (Written by Kim Namhee | Suo Books)

Israel and Its Enemies

On May 14, 1948, after nearly 2,000 years of wandering around the world, the Jewish people established the state of Israel. Since then, Israel has consistently appeared in global news. The history of Israel is sufficient to explain the conflicts in the Middle East, the Palestinian issue, and the dynamics among major world powers. By analyzing Israel?the core of Middle Eastern conflicts?from historical, military, religious, and economic perspectives, the book offers a framework for understanding the current issues in the Middle East. (Written by Choi Hongseop | W Media)

Miracle Question

Experts in ecology, education, empathy, art, technology, and space respond to 11 questions about "how to live together in an era of crisis." Lee Jungmo emphasizes that the real issue is not technology, cost, or geography, but "will." Kwak Jaesik also argues that instead of vaguely believing that returning to the past will solve problems, we must "make an effort." Kim Wonyoung stresses "solidarity," stating that only when we refuse to become mere content and devote time and effort to creating a life can we truly belong to a community. (Written by Lee Jungmo and 10 others | Iyagi Jangsu)