Korea's First Golf Membership Platform 'Green Panda' to Launch in Second Half of the Year

Integrated Management of Distribution, Administration, and Ownership Transfer
A Turning Point for Establishing a Digital Trading Culture Beyond Offline Practices

44 Labs, a tech startup that is digitalizing the membership rights and real estate markets, announced on May 28 that it will officially launch the full version of its golf membership trading platform 'Green Panda' in the second half of the year, following the successful stabilization of its beta version?the first of its kind in Korea.

Green Panda enables users to handle all transaction processes online safely and conveniently. As an integrated platform that covers the distribution, management, and transfer of golf memberships, the service is designed to provide both user convenience and transaction security. By successfully operating its beta version, Green Panda has introduced technology-driven innovation to the previously complex and inefficient offline-centric membership trading process. The company plans to establish a trustworthy digital trading culture with the official launch in the second half of the year.

Green Panda supports AI-based membership listing recommendations, real-time price information, a virtual account-based secure payment system, and automated ownership transfer through electronic contracts and back-office integration.

Green Panda delivers tangible economic benefits not only to golf membership holders but also to golf courses. When transactions occur on the platform, golf courses, as the primary issuers of memberships, can secure a portion of the transaction fee as revenue. In addition, integration with back-office systems is expected to significantly improve membership management and customer service efficiency.

Kim Taehun, CEO of 44 Labs, stated, "The traditional membership market has caused significant inconvenience for consumers due to information asymmetry, complicated paperwork, and face-to-face transaction practices. Green Panda was designed to eliminate these structural inefficiencies and provide an easily accessible, digital-centric platform for everyone. As golf memberships are evolving from exclusive assets for a small group of high-net-worth individuals to investment assets accessible to the general public, Green Panda will offer a familiar trading experience to new demand segments, including the MZ generation."

Kim added, "'Green Panda' will become a core infrastructure that transforms the golf membership market into one based on digital trust, going beyond a simple online transaction tool. We aim to create a healthy ecosystem where golf courses, membership holders, and new buyers all benefit."

Meanwhile, 44 Labs is developing various B2B and B2C expansion solutions centered around 'Green Panda,' including golf course back-office SaaS (membership management systems) and membership fractionalization models. With the official launch of 'Green Panda' in the second half of the year, the company plans to actively target the market.