Designer Brand 'ROWE' to Open Popup Store at Hyundai Department Store Trade Center

Popup Store Open for One Week
From May 30 to June 5

Designer brand 'ROWE' announced on May 28 that it will open a popup store for one week from May 30 to June 5 at the 5th floor of Hyundai Department Store Trade Center branch, located in Samseong-dong, Gangnam-gu, Seoul.

ROWE is a contemporary classic brand that maintains traditional essence while pursuing new elements, centered on comfortable and elegant structural silhouettes. Since its launch in 2018, it has built a strong fan base. This season as well, various items such as jackets, knits, and blouses have gained popularity, with some products selling out quickly and going into reorders.

Designer brand 'ROWE' popup store exterior. Courtesy of ROWE.

At this popup store, visitors can find not only new items from this year's S/S collection but also ROWE's best-selling products. In particular, new summer items including dresses will be exclusively unveiled for the first time.

For customers visiting the popup store, there will be a special event offering up to 10% off new items and a complimentary jersey top for those who purchase over 300,000 won.

Park Jiyoung, CEO of ROWE, stated, "We have maintained an online-focused operating system by improving the existing structure of overproduction?which undermines design competitiveness and causes environmental issues?and eliminating unnecessary practices and distribution. Our goal is to create clothing that remains in our wardrobes for a long time, rather than products that come and go like fleeting trends each year."