Survey of 13,248 Dining-Out Brands
People in Their 20s Prefer Generous Meals at Low Prices
People in Their 40s Emphasize Value for Money
An analysis of domestic dining-out brand search data revealed that menu and price preferences vary by age group and gender. People in their 30s preferred trendy brands that require reservations or waiting, even if the dining cost is high, while those in their 20s sought brands where they could enjoy a generous meal at a lower price. Those in their 40s prioritized value for money, and people aged 50 and above mostly searched for Korean cuisine.
On May 27, Ahatrend released the results of a survey analyzing search data from 13,248 domestic dining-out brands. According to the findings, Michelin-selected restaurants such as Mosu, Mingles, Jungsikdang, and Seoryeong, as well as restaurants run by chefs from the show "Black-and-White Chef," such as Dippin and Fabri Kitchen, had a higher search rate among people in their 30s.
Additionally, upscale seafood buffets such as Noryangjin101, Crab52, and Vikings Wharf, which charge $100 to $200 per person, and popular dining brands associated with keywords like "reservation," "waiting," and "open run," such as Oneunjeong Kimbap and Daemulseom, also saw a higher search rate among people in their 30s. Based on these findings, Ahatrend pointed out that people in their 30s tend to pursue special experiences in dining out without being overly concerned about the cost.
Brands that offer a generous meal at a low price, such as Jeontongjip (pork kimchi grill), Outdak (chicken), Jijigo (cup rice), Dosmas (burrito), and Shabro21 (single-serve shabu-shabu), were more frequently searched by people in their 20s. Japanese brands such as Horumonchichi and Motoishi (both yakiniku), Kanda Soba, Oreno Ramen, and Tonshow (pork cutlet) also appeared frequently in the rankings for people in their 20s. Popular dessert brands that have become part of the recent "bread pilgrimage" trend, such as Huwahuwa and Iutjip Tongtongyi, showed similar patterns.
People in their 40s emphasized value for money by frequently searching for kimbap and chicken brands. Many kimbap and rice ball brands were included, such as Dalin Kimbap, Seonbi Kkomakimbap, Haetsal Meomun Kkomakimbap, Ogong Kimbap, and Gangdajim. Chicken brands such as Dumb Chicken, Bodram Chicken, and Donkey Chicken also ranked high. Additionally, buffet and unlimited refill concept brands such as VIPS, Byeolmi Jigyo, Shabre Garden, and Shabyeonriji were included.
The age group that primarily searched for Korean cuisine was those in their 50s. Soriso Sigol Bapsang, Deulbap Chaban, and Kang Minjuui Deulbap ranked first to third. In addition, seafood and fish specialty restaurants serving dishes like kodari (semi-dried pollack), agu (monkfish), jjukkumi (webfoot octopus), and mackerel, as well as Korean barbecue brands serving galbi and bulgogi, also attracted attention from people in their 50s.
Brands specializing in malatang, rice bowls, pasta, and snack foods were popular among teenagers. Milk tea and bingsu brands also appealed to this age group.
Search preferences also differed by gender. Men tended to prefer brands where meat is the main menu item. "88 Hanwoo Wholesale Market" had the highest male search rate at 77%. Meat all-you-can-eat restaurants such as Eongteori Muhandaepe, Hoesikui Dalin, and Muyaho Land followed. Michelin Guide restaurants Mingles and Mosu also had a high male search rate. Other brands included chicken and burger brands.
Women frequently searched for bakeries and dessert specialty stores. Huwahuwa and Iutjip Tongtongyi, both famous for cream sand and chewy bread, were included, as well as Han Jeongseon, a mochi specialty store, Jeongdong Munhwasa, a bakery on the Daejeon bread pilgrimage route, and Standard Brand, a bakery specializing in bread. Coffee, brunch, malatang, poke, milk tea, and yogurt brands were also popular among women.
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