Targeting Men in Their 20s and 30s Unfamiliar with Styling
Exclusive Brand Available Only at Daiso Online and Offline Stores
Amorepacific announced on the 26th that it has newly launched B.READY's second brand, 'Prep by B.READY,' targeting men in their 20s and 30s. The products will be sold exclusively at Daiso's offline stores and online mall starting from the same day.
Prep by B.READY is a brand designed to help men in their 20s and 30s who are not familiar with styling to start easily and without pressure. The brand offers a total of six products, with three products each in the 'Hycaffeine Skincare Line' and the 'Healthy Tone Makeup Line.'
Amorepacific announced on the 26th that it has newly launched B.READY's second brand, 'Prep by B.READY,' targeting men in their 20s and 30s, and will exclusively showcase it at Daiso. Photo by Amorepacific.
The Hycaffeine Skincare Line features the brand's proprietary ingredient 'Hycaffeine,' which combines hyaluronic acid and caffeine. This ingredient delivers deep hydration to the skin and helps improve skin elasticity. The 'Super Moist All-in-One Lotion' provides wrinkle improvement with its adenosine content, while the 'Oil Cut All-in-One Lotion' contains Houttuynia cordata extract, making it effective for oil control and sebum improvement. The 'Hinoki Water Skin Toner,' which contains a high concentration of Hinoki water, quickly and comfortably soothes skin that has become sensitive after shaving.
The 'Healthy Tone Makeup Line' offers a simple product selection for a natural and healthy styling. The 'Healthy Tone Cover Lotion' naturally covers common concerns for men's skin such as blemishes, redness, and spots, creating a healthy skin tone. The 'Healthy Tone Color Lip Balm' is a pH-reactive lip balm that adds a healthy flush tailored to each individual's skin. It is available in two types: moisturizing and matte.
The price for the two 'Healthy Tone Color Lip Balm' products (moisturizing type and matte type) is 3,000 KRW each, while all other products are priced at 5,000 KRW.
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