Participation in the 2025 Seoul International Garden Expo
Featuring Curved Walking Paths and Gentle Hills
Clean Korea announced on the 23rd that it has participated in the "2025 Seoul International Garden Expo," which opened at Boramae Park in Seoul, by creating a pet-themed garden called "Pawpaw Land."
Hyunsoo Choi, CEO of Clean Korea (left), Seongbo Kim, Vice Mayor of Seoul (right). Courtesy of Clean Korea
This garden, named after Clean Korea's pet-specialized brand PAW-PAW MONG, was designed to support a healthy daily life shared by pets and their owners. Starting in March, Clean Korea spent two months creating Pawpaw Land, which covers an area of approximately 400 square meters (121 pyeong), completing it as a space where both pets and their owners can relax and interact.
Pawpaw Land is part of Clean Korea's long-term green space project "Klean-Garden," which was launched in 2021 to provide local residents with a clean natural resting space through the creation of green environments. This Pawpaw Land is the fourth garden established under the project, following Barancheon in Hwaseong, the Uireung Royal Tombs History and Culture Center, and Osong Lake Park in Cheongju.
Pawpaw Land is designed around curved walking paths and gentle hills, with shrubs selected for their soft texture and colors preferred by pets, so that both pets and their owners can feel comfort and enjoyment at the same time. In addition, a photo zone featuring Clean Korea's PAW-PAW MONG character was created at pet eye level, allowing visitors to capture special memories.
To allow pets to enjoy nose work (scent activities for dogs), a "Forest Scent Garden" was set up in the center of the walking path. Special care was taken to minimize olfactory stimulation for scent-sensitive pets, and only safe plant species that do not harm the skin or respiratory system were used in the garden.
From the opening day on the 22nd until the 25th, a variety of hands-on events open to everyone will be held for four days. Clean Korea has prepared various programs, including the PAW-PAW MONG Pet Happiness Test (a quiz on basic pet knowledge and pet etiquette), Pawpaw Letter (writing a letter to your pet), and the Lucky Pawpaw Roulette Event, providing pet owners with opportunities to better understand their pets. Participants will receive prizes such as Clean Korea PAW-PAW MONG products and other company items.
A Clean Korea representative stated, "Participating in this garden expo is not only part of Clean Korea's ESG efforts, but also a sincere attempt to share the daily life of living with pets as family, beyond simply having them as companions, with more people." The representative added, "We hope Pawpaw Land will become a small haven in the city where pets and their owners can walk together, interact, and create warm memories."
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